TVA's Premier Blended Media Campaign Package Guarantees you Massive Media Exposure on TV, Airlines, Print, Radio and the Internet for just 15% of industry rate card pricing! (includes production, distribution, advertising, PR, IR, branding and promotion)
Run of Campaign: Eight months (including production time)
60-second Radio Feature professionally recorded on CD and MP3
All overhead and administrative expenses
DISTRIBUTION
Includes:
Distribution of your TV broadcast masters to over 300 broadcast stations, cable and satellite systems
Creation of a media web page for broadcast stations to view the production online, request a hard copy tape and access the script and media alert
Distribution of your Newspaper Feature to 10,000 Newspapers nationwide - (approx. 8,400 weeklies and 1,600 dailies) with over 225 million in cumulative circulation
Distribution of your Radio Feature to 6,500 radio stations throughout the U.S. for use primarily on news and talk shows.
Distribution of your Spotlight to 125 TV Station websites
Distribution of your Spotlight to 11 Radio station websites
Final distribution report including listings of all stations for the specific month, displayed by market rank
MEDIA COVERAGE
(Guaranteed Placement Results)
TELEVISION
Your productions will air 10,000 times via major National Cable and Satellite Networks reaching over 90 million Broadcast and Cable Subscriber Households.
Your Spotlight will air between the hours of 6:30 am and 10:30 pm daily and in Top 50 markets during primetime hours (5:30 pm-10:30 pm) generating 6-9 million audience impressions
TVA will also book 13 interviews for you on popular TV News or Talk Shows during the course of this campaign. Our team has booked clients on Good Morning America, Oprah, Jay Leno, Conan O'Brien, Hannity, O’Reilly, Dayside with Linda Vester, Rita Cosby, Fox Magazine, Kimmel, etc. Our publicists also book on multiple shows for CNN, Fox News and MSNBC.
INFLIGHT
Your NewsBreak™ or DRTV spot is guaranteed to air onboard at least two major airlines as part of their inflight entertainment programming.
TVA guarantees you will receive 100-400Newspaper Features 2-3 columns in size with photo and your website info.
Clippings and result reports are included. Clippings are scanned, mailed and emailed to you. Your usage reports are also online so you can check updates 24/7. Clippings come from several clipping bureaus. Results reports include demographic information, market ranks, circulation and readership figures, a map indicating where placements have occurred and equivalent ad space cost.
200-400 placements of your Feature on news and talk shows across the country. TVA will provide colorful results reports including a graphic representation of each placement, verified by signed usage cards, in market rank order with network affiliations, audience data, a map showing broadcast market locations, potential and actual listenership and equivalent ad space cost.
13 Radio News or Talk Show Interviews.Past bookings by our team include the Today Show, CBS "Early Show", CNN, Fox Sports, Montel Williams, Sally Jesse, Art Bell Show, Sean Hannity, G. Gordon Liddy, Michael Reagan, Coast to Coast with Art Bell and George Noory, Jim Bohannon, Alan Colmes, Rick Dees (Los Angeles), Joey Reynolds (New York City), Milt Rosenberg (Chicago), and Voice of America.
INTERNET
Double opt-in email and/or mobile blasts from dedicated servers utilizing the most complete, all encompassing sales and marketing databases in America. We can demographically sort and deliver up to Two Hundred (200,000,000) Million emails monthly, including complete audit trail, tracking and reporting. All of our servers are “White Listed” and all of our data is up-dated and scrubbed regularly. We will provide you with complete access to the records and leads generated.
"Featured Video" placement of Spotlight on 150 TV station and Radio station websites for three months with a guaranteed reach of 18 million unique visitors
A multimedia press release, combining streaming video, live links to your website and campaign logos/graphics. The multimedia press release reaches thousands of journalists, as well as major web portals, such as Google, Yahoo, MSN and MSNBC.
TVA’s network of ten video content syndication channels, including YouTube, Blinkx, Yahoo Video, CNN i-Report and Voxant Newsroom.
A podcast, for feature on the leading podcasting websites, including iTunes, Podcast Alley and MediaFly.
Social media blog placement on TVA’s exclusive Campaign Chatter Message Blog, an awareness blog that is shared on many influential blog rolls.
Blog widget promotion through WidgetBox The package includes full statistical reporting on video views and audience reach, as well as live links and screen shots of your placements.
TOP STORY placement for six months on the home page of one or more of TVA's news portals:
Our veteran producers, directors, writers and editors(including formerCNN and top daily newspaper and wire service editors) will develop the plan to your approval, implement it, and measure the results.
You will receive 3rd party usage reports showing DMA, Station, Network Affiliate, City, State, Date and Time of airings, Audience; maps showing where placements have occurred, color bar charts, pie charts, circulation and demographics data, equivalent ad space cost for the PR/ publicity placements, and physical clippings from print media---verifying the guaranteed number of placements and audience impressions.
PROMOTION
LOOP TAPEversionof Spotlight for use at Tradeshows, In-Store or In-Lobby Exhibition, Symposia, Press Conferences, etc.
strong>100 DVDreplications with customized packaging and labeling.
Rights to purchase additional quantities of DVD copies at the nation's lowest rates*
*You are free to use any duplication vendor if TVA can not match their written quote.
Gross Impressions:(est)
TV
24 million
Airlines
1 million
Internet
18 million
Newspaper
20 million
Radio
6 million
Total Audience
69,000,000
Your Actual Costs:
less than 15% of
Industry Rate Card Pricing*
*based on avg. industry rate card pricing for production, distribution, advertising, PR, IR, branding and promotion using data from reliable sources including AICP, Nielsen SIGMA Service, Nielsen Media Research, Arbitron, Spot Quotation and Data, Inc. (SQAD), Standard Rate & Data Service (SRDS) and Bacon’s Information, Inc.
Level II - Production, National Media and PR Package
Includes all the features of our Level package but with more production elements, higher production values; 2,500 more airings; more months of media exposure - on higher rated networks.
Run of Campaign: Four months (incl. production time)
SMTs offer superior exposure for important issues and ensure that your message will be aligned with the most urgent news of the day. During one morning, we will arrange up to 25 back-to-back news interviews with local TV stations across the country via satellite. These often lead into to national news programs like The Today Show, Good Morning America, The Early Show, and FOX Morning News. Market-leading television stations across America regularly engage TVA for newsmakers. Our team regularly books with affiliates of NBC, ABC, CBS and Fox. The tour lasts 2-3 hours. Interviews typically last 4-6 minutes each. Most are live interviews; some are taped. Every hour of the tour, on average, means over 10 million viewers have heard and seen your message We make it really easy for you. It’s totally turn-key. All you need to do is arrive at the studio on time. Everything else is handled for you.
The only thing our clients need to do is the Show! Our team has booked clients on Good Morning America, Oprah, Jay Leno, Conan O'Brien, Hannity, O’Reilly, Dayside with Linda Vester, Rita Cosby, Fox Magazine, Kimmel, etc. Our publicists also book on multiple shows for CNN, Fox News and MSNBC.
Rates range from $1,500 for setting up an interview
for the Client with a TV station and $3,850 with a
national TV network.
TV Talk Shows
Local Television Level I
A television segment airing on a station which broadcasts in markets ranked 26-200.
Local Television Level II
A television segment airing on a station which broadcasts in markets ranked 11-25.
Premium Local Television
A television segment airing on a station which broadcasts in markets 1 through 10.
Regional Cable Television
A cable television segment airing in 3 or more cities
National Cable Mention
Any mention of your company, product, service or event which is broadcast nationally on network television such as ABC, CBS, NBC, FOX, UPN, etc.
National Network Feature
A story featuring your company, product, service or event which is broadcast nationally on network television such as ABC, CBS, NBC, FOX, UPN, etc.
Radio
3-month Radio Talk Show Booking Campaign The only thing our clients need to do is the Show! Our publicists have booked clients (including celebs, authors, professional speakers, special causes, industry experts, publishers, sports figures and entrepreneurs) on the Today Show, CBS "Early Show", CNN, Fox Sports, Montel Williams, Sally Jesse, Art Bell Show, Sean Hannity, G. Gordon Liddy, Michael Reagan, Coast to Coast with Art Bell and George Noory, Jim Bohannon, Alan Colmes, Rick Dees (Los Angeles), Joey Reynolds Show (New York City), Milt Rosenberg (Chicago), and Voice of America. We promote quality guests and make life easy for producers and media hosts. We are easy to reach by phone, fax or e-mail and stations have become dependent upon us. Big media shows use us a valuable resource. Not only do we provide quality guest for their scheduled interviews, but we can usually fill a show in an instant! As a result, shows depend on us "in a pinch." This provides our clients even greater opportunities. Our reputation opens doors. Because stations know us and the quality of our guests, even "hard sell" topics / messages are typically welcomed when promoted by TVA’s team.
Your Results:
A minimum of twelve radio interviews within three months. If however, we book more than twenty-one shows within the three months, there is no additional charge. Spokesperson/author may be anywhere in the world. This flat fee also includes a professionally written bio/tease piece complete with questions, written for the media... in their language; our own published tips for a better interview and results; and a one hour mock radio interview training with an expert consultant. The combination of these tools allows you to rehearse and better prepare to give the best interview possible. You'll learn the art of the sound bite and much more. This training is a must for anyone who wants to become an effective seller and media star!
Rates range from $750 for setting up an interview for the Client with a radio station and $1,925 with a national network.
Sample list of our 6,500 radio outlets.
Radio News Feature (RNR):
We write and professionally record your message and distribute it in script form and on CD to our carefully cultivated contacts at 6,500 radio stations for use on regular news, music and talk shows.
Your Results: Feature placements per release.
Many stations broadcast our scripts and CD recordings
multiple times. We average 15,000 listeners per placement.
Results reports include
audience data and a map showing broadcast market locations.
TVA will produce and distribute your TV spot, Video News Release (VNR) or NewsBreak™ to the world's most captive audience. Your message is usually presented side by side with news features from ABC, CBS, NBC, CNN, CNBC and other major television networks. Reach business execs / decision makers as well as affluent, educated and influential consumers. We can help you target specific regions and markets or assemble a selection of airlines to reach a global audience.
TVA will create a 2-3 column Feature story from your
press release, fact sheet, or other background materials.
It will be formatted with an attention-getting logo,
color photo or graphic and contain your website information.
Distribution:
TVA will send your 2-3 column Newspaper Feature to 10,000 newspapers (approx. 8,400 weeklies and 1,600 dailies) with over 225 million in cumulative circulation, about 167 million of which are in the weekly community newspapers. Mailed on 1) CDs, 2) as camera-ready articles and 3) posted on an online news portal as downloadable files for editors.
Guaranteed Results: 100-400 Feature placements. Clippings and result reports included. Clippings are scanned and emailed to you (in addition to mailing them to you), and your reports are also online so you can check updates 24/7. Clippings come from several clipping bureaus. Results reports include demographic information, market ranks, circulation and readership figures, a map indicating where placements have occurred and equivalent ad space cost.
We also cover thousands of online publications that use our materials.
Minority Release (Hispanic/African American/Asian) also available.
Using mobile facilities or "remotes," our guests can be virtually anywhere in the world. Some of our on-location sites have included an eight camera live shoot at the Hollywood Bowl broadcast worldwide, the Dallas Cowboys" stadium in Texas, a deserted beach in the Pacific Palisades, the starwood Amphitheater in Nashville, Tennessee, the Minneapolis Mall of America in Minnesota, and the remote village of Dundee, Scotland. Most often, however, our guests are interviewed from one of our many affiliated satellite studios worldwide. Sometimes the interviews are live, other times they are taped for future broadcasts. In all cases, the segments are designed for breaking news or feature news formats.
We work with you to create the initial concept, write the content for the site and position the Web site to your target audience and the media. Includes artwork, graphic design, and programming - creating a Web site of high quality that can be effectively marketed to the public, media and investors. Fee: $5,000 and up
iTV News Network
Guaranteed exposure for your video content on TV and Radio News Station’s websites.
More than 70% of the American public uses the web as their main source for news, information and entertainment. Leveraging this powerful medium in your broadcast outreach campaign is essential in delivering the results you desire..
iTV News Network delivers a cost-efficient way to get your message to potential viewers and reach more audiences. The iTV News Network brings your video content (Spotlight, VNR, SMT, B-Roll package or PSA) to TV and Radio news station websites as a “"Featured Video" placement,” bringing your content directly to your audiences trusted news source online.
Guaranteed Results: Your video content will be placed directly onto 125 TV station websites and 11 radio station websites in top markets: New York, Los Angeles, Boston, DC, Philadelphia, etc…
Your campaign will reach 18 million unique visitors over the length of your campaign. Each video remains “live”online for three months.
A recent report from comScore estimates that 168 million U.S. Internet users accessed streaming video content during the month of September, 2009. These users viewed a staggering 26 billion videos, and this trend in online video viewership is expected to continue and increase through the rest of the year. TVA utilizes WebTracks, a video distribution platform that combines proven online outreach tactics, is a turnkey and inexpensive way to reach an audience of more than 18 million online visitors.
Fee: $125for each "Featured Video" placement for three months
(125 placement minimum)
ATTRACTIONS, EVENTS & SHOWS
70mm WaterScreen Spectacular
TVA is only one of a small handful of companies in the world that has produced these stunning multi-media event venues - first made famous with Disneyland's FANTASMIC attraction. Our specially produced images are projected onto a giant curtain / wall of water up to ten stories high! (Several times the size of an Imax screen). Due to the unique properties of the water mist, images appear to float in mid-air---in a 3D, holographic effect -- unlike anything anyone has ever seen. The sheer of the images towering over the audience, combined with surround-sound audio F/X create an unforgettable, multi-sensory experience. The show can also be enhanced with laser effects, pyrotechnics, 3D computer animation and graphics, live performers, Wildfire luminescence, etc.
Getting started is easy. Let us know which production package or service best suits your needs and budget and we'll email a proposal detailing our performance guarantees for your review.
Our performance-based packages are backed by nine of the strongest guarantees in the industry.
TVA creates News that You Can Use
We've delivered over 3 BILLION viewer impressions
Imagine what we can do for you
