MediaBlitz! - Blended Media Package including Production, DRTV Direct Response Media, PR, Guaranteed Publicity performance-based media Campaign

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TVA's premier blended media package is guaranteed to generate Massive Media Exposure on TV, Airlines, Print, Radio and the Internet for just a fraction of industry rate card pricing!

(includes production, distribution, advertising, PR, IR, branding and promotion)

Run of Campaign: Eight months (including production time)
Guaranteed Media Placements: 26,462 (minimum)
Venues: Your pre-approved list of broadcast, cable, satellite, inflight, print, radio, and internet networks
Estimated Campaign Media Value: $3,077,987.25*

PRODUCTIONS

Includes script-to-screen production of:

28:30 Documercial or Infomercial
TV News Spotlight
:60 NewsBreak^TM or TV spot (client's choice)
Tradeshow Loop Presentation
DVD for corporate / promotion use
100 copies with custom packaging
Digital versions for podcasting, webcasting and VOD
Complete scripting
Up to four days of Shooting on locations approved by client and on a state-of-the-art HD sound stage / news set in Hollywood, CA
Director and Producer Fees
Emmy-winning news anchor and accredited field reporter
Production Insurance, TVA's local Location and Travel expenses and Per Diem
Voice-over narration
Complete Post Production / Editing with Graphics, Digital Editing, Music, Broadcast Mastering...
Unlimited stock footage from in-house library (21 years of archived production footage)
2-3 column Newspaper Feature with color photo and website info
:60 Radio Feature professionally recorded on CD and MP3
All overhead and administrative expenses

DISTRIBUTION

Includes:

Distribution of Spotlight to 15,000 desktops in 1,300 broadcast facilities including 650 newsrooms
Distribution via cassette to approximately 107 broadcast stations, cable and satellite systems
Creation of a media web page for broadcast stations to view the production online, request a hard copy tape and access the script and media alert
Distribution of your Newspaper Feature to 10,000 Newspapers nationwide - (approx. 8,400 weeklies and 1,600 dailies) with over 225 million in cumulative circulation
Distribution of your Radio Feature to 6,500 radio stations throughout the U.S. for use primarily on news and talk shows.
Distribution of your Spotlight to 125 TV Station websites
Distribution of your Spotlight to 11 Radio station websites
Final distribution report including listings of all stations for the specific month, displayed by market rank

MEDIA COVERAGE

(Guaranteed Placement Results)

TELEVISION

Your productions will air AT LEAST 25,000 times via major National Cable and Satellite Networks reaching over 90 million Broadcast and Cable Subscriber Households.
Airings include your choice of FOUR National Network Clusters:

Your Spotlight will air between the hours of 6:30 am and 10:30 pm daily and in Top 50 markets during primetime hours (5:30 pm-10:30 pm) generating 6-9 million audience impressions
TVA will also book 13 interviews for you on popular TV News or Talk Shows during the course of this campaign. Our team has booked clients on Good Morning America, Oprah, Jay Leno, Conan O'Brien, Hannity, O'Reilly, Dayside with Linda Vester, Rita Cosby, Fox Magazine, Kimmel, etc. Our publicists also book on multiple shows for CNN, Fox News and MSNBC.

INFLIGHT

Airings will also occur on one or more major airlines as in-flight programming.

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PRINT

Newspaper Feature Sample

300-400 Newspaper Features 2-3 columns in size with photo and your website info.

Clippings and result reports are included. Clippings are scanned, mailed and emailed to you. Your usage reports are also online so you can check updates 24/7. Clippings come from several clipping bureaus. Results reports include demographic information, market ranks, circulation and readership figures, a map indicating where placements have occurred and equivalent ad space cost.

RADIO

300-400 placements of your Feature on news and talk shows across the country. TVA will provide colorful results reports including a graphic representation of each placement, verified by signed usage cards, in market rank order with network affiliations, audience data, a map showing broadcast market locations, potential and actual listenership and equivalent ad space cost.
13 Radio News or Talk Show Interviews. Past bookings by our team include the Today Show, CBS "Early Show", CNN, Fox Sports, Montel Williams, Sally Jesse, Art Bell Show, Sean Hannity, G. Gordon Liddy, Michael Reagan, Coast to Coast with Art Bell and George Noory, Jim Bohannon, Alan Colmes, Rick Dees (Los Angeles), Joey Reynolds Show (New York City), Milt Rosenberg (Chicago), and Voice of America.

INTERNET

Double opt-in email and/or mobile blasts from dedicated servers utilizing the most complete, all encompassing sales and marketing databases in America. We can demographically sort and deliver up to Two Hundred (200,000,000) Million emails monthly, including complete audit trail, tracking and reporting. All of our servers are “White Listed” and all of our data is up-dated and scrubbed regularly. We will provide you with complete access to the records and leads generated.
"Featured Video" placement of Spotlight on 150 TV station and Radio station websites for three months with a guaranteed reach of 18 million unique visitors
A multimedia press release, combining streaming video, live links to your website and campaign logos/graphics. The multimedia press release reaches thousands of journalists, as well as major web portals, such as Google, Yahoo, MSN and MSNBC.
TVA’s network of ten video content syndication channels, including YouTube, Blinkx, Yahoo Video, CNN i-Report and Voxant Newsroom.
A podcast, for feature on the leading podcasting websites, including iTunes, Podcast Alley and MediaFly.
Social media blog placement on TVA’s exclusive Campaign Chatter Message Blog, an awareness blog that is shared on many influential blog rolls.
Blog widget promotion through WidgetBox The package includes full statistical reporting on video views and audience reach, as well as live links and screen shots of your placements.
TOP STORY placement for six months on the home page of one or more of TVA's news portals:

Business World News | Health World News | Entertainment World News | Political World News

Our veteran producers, directors, writers and editors (including former CNN and top daily newspaper and wire service editors) will develop the plan to your approval, implement it, and measure the results. You will receive 3rd party usage reports showing DMA, Station, Network Affiliate, City, State, Date and Time of airings, Audience; maps showing where placements have occurred, color bar charts, pie charts, circulation and demographics data, equivalent ad space cost for the PR/ publicity placements, and physical clippings from print media---verifying the guaranteed number of placements and audience impressions.

PROMOTION

LOOP TAPE version of Spotlight for use at Tradeshows, In-Store or In-Lobby Exhibition, Symposia, Press Conferences, etc.
100 DVD replications with customized packaging and labeling.
Rights to purchase additional quantities of DVD copies at the nation's lowest rates*
*You are free to use any duplication vendor if TVA can not match their written quote.