Our veteran producers, directors, writers and editors (including former CNN and top daily newspaper and wire service editors) will develop the plan to your approval, implement it, and measure the results. You will receive 3rd party usage reports showing DMA, Station, Network Affiliate, City, State, Date and Time of airings, Audience; maps showing where placements have occurred, color bar charts, pie charts, circulation and demographics data, equivalent ad space cost for the PR/ publicity placements, and physical clippings from print media---verifying the guaranteed number of placements and audience impressions.