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Level I Media Package

LEVEL I - PRODUCTION, PLACEMENT & PROMOTION PACKAGE

This is our introductory package and ideal for companies who have a limited budget, but want the benefits of a national TV campaign.
  • Run of Campaign: Three months (including production time)
  • Guaranteed Airings: 3,000
  • Estimated Campaign Media Value: $534,781.25*
PRODUCTION
Includes script-to-screen production of:
  • TV News Spotlight
  • NewsBreak™ or TV spot (client's choice)
  • DVD Encoding
  • 25 DVD copies
  • Tradeshow Loop Presentation
  • Digital versions for podcasting, webcasting and VOD
  • Complete scripting
  • Shooting on locations approved by client or on a state-of-the-art HD sound stage / news set in Hollywood, CA
  • Production Insurance, TVA’s local Location and Travel expenses and Per Diem
  • Director and Producer Fees
  • Emmy-winning news anchor and accredited field reporter
  • Voice-over narration
  • Unlimited stock footage from in-house library (21 years of archived production footage)
  • Complete Post Production / Editing with Graphics, Digital Editing, Music, Broadcast Mastering...
SPOTLIGHT DISTRIBUTION / Placement / monitoring (PDM)
Includes:
  • Creation of a media web page for broadcast stations to view the production online, request a hard copy tape and access the script and media alert
  • Distribution via cassette to approximately 270 broadcast stations and cable system subscribers
  • Inclusion of Client’s Spotlight in the Transmission Bulletin which is sent to Program Directors with the tape
  • Hosted lead-in, with graphics introducing Spotlight
  • Optional viewer response mechanism (i.e. toll free number or web address/URL) at the end of your Spotlight
  • A visual credit of Client’s name at the end of the program
  • Copies of the full programs for your files
  • Final distribution report including listings of all stations using the Spotlight for the specific month, displayed by market rank
MEDIA PLACEMENT
Nonpaid/earned media/PR
  • Guarantees at least 1,000 airings of the TV News Spotlight. The majority of Spotlight airings will take place between 6:30 am and 10:30 pm daily and in Top 50 markets during primetime hours (5:30 pm-10:30 pm) generating 6-9 million audience impressions, based on Nielsen Rating Systems (SIGMA).
Paid/sponsored advertising:
INFLIGHT
  • Airings will also occur on one or more major airlines as in-flight programming.


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PROMOTION
  • 25 DVDs of your Spotlight with customized packaging and labeling.
  • Custom-edited continuous LOOP VERSION of Spotlight for use at Tradeshows, In-Store or In-Lobby Exhibition, Symposia, Press Conferences, etc.
  • "Top Story" placement for one month on home page of:
Total Audience Impressions (est)
TV
7-9 million
Airlines
1 million
Internet
1 million
Total Audience
11,000,000