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Media Buying

Media Buying Services

Media buying refers to the strategic planning and negotiation:
  • Media buying for DRTV (direct response television)
  • Media buying for direct response radio ads
  • Media buying for internet advertising
  • Media buying for print media
  • Media buying for political campaign advertising time
A media buyer will help you determine the advantages and disadvantages of various advertising mediums for your products or services.
The cost of media buying varies considerably. Considerations will include:
  • Media buying for cable/satellite networks in network TV, national syndication or local broadcast stations
  • Short or long-form DRTV media buying
  • Frequency of broadcasts and ad displays from media buy
  • Time slots to reach your target audience
  • Rating and size of audience delivered from media buy
  • Seasonal influences on available DRTV media inventory
  • Media buying trends in a market
A media buyer will help you determine the advantages and disadvantages of various advertising mediums for your products or services.