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Young Adult Cluster

Demograpics Product Usage
Gender % of Cluster
Men 47
Women 53
Age  
A18-34 53
A18-49 84
A25-54 64
Education  
College Grad+ 21
Attended College 30
Household Income  
$75K+ 34
$50K-$74,999 18
$35K-$49,999 20
Home Ownership  
Own 57
Rent 35
Presence of Child 1  
+Child 55
Median Age 33.8
Median HHI $53,011
Travel  
Any Domestic Overnight Trip Pst Yr 74%
Hotel Stay PstYr 64%
Any Air Travel Pst Yr 49%
Financial  
Credit Card Usage Pst 3 Mos 68%
Any Investments 46%
Internet/Computer/Wireless  
HH Owns Computer 73%
Internet Access Pst Mo 72%
Any Internet Purchase 51%
Have Wireless/Cellular Service 75%
Retail  
Clothing Store Bgt Pst 3 Mos 85%
Shoe Store Shop Pst 3 Mos 82%
Toy Store Shop Pst Yr 62%
Book store Shop Pst Yr 80%
Office Supply Store Shop Pst Yr 71%
Home Accessory Store Shop Pst 3 Mos 84%
Music/Video Store Bgt Pst Yr 82%
Restaurant/Grocery  
Any Restaurant Visit Pst Wk 80%
2+ Fast Food Restaurant Visits Pst Mo 92%
2+ Sit Down Restaurant Visits Pst Mo 73%
Spent $75+ Groceries Pst Wk 76%
Drug Store  
Bgt Any non-RX, health or beauty items 89%
Bgt Any Prescription RX 67%