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Women Cluster

Demograpics Product Usage
Gender % of Cluster
Men 37
Women 63
Age  
A18-34 32
A18-49 60
A25-54 55
Education  
College Grad+ 22
Attended College 30
Household Income  
$75K+ 32
$50K-$74,999 19
$35K-$49,999 21
Home Ownership  
Own 68
Rent 27
Presence of Child 1  
+Child 42
Median Age 44.7
Median HHI $51,440
Travel  
Any Domestic Overnight Trip Pst Yr 74%
Hotel Stay PstYr 64%
Any Air Travel Pst Yr 54%
Financial  
Credit Card Usage Pst 3 Mos 75%
Any Investments 54%
Any Charitable Contribution Pst Yr 68%
Internet/Computer/Wireless  
HH Owns Computer 70%
Internet Access Pst Mo 66%
Have Wireless/Cellular Service 73%
Retail  
Clothing Store Bgt Pst 3 Mos 82%
Shoe Store Shop Pst 3 Mos 78%
Hordware/Paint/Lawn/GardenShop Pst Yr 71%
Bookstore Shop Pst Yr 76%
Office Supply Store Shop Pst Yr 72%
Home Accessory Store Shop Pst 3 Mos 84%
Music/Video Store Bgt Pst Yr 72%
Restaurant/Grocery  
Any Restaurant Visit Pst Wk 77%
2+ Fast Food Restaurant Visits Pst Mo 87%
2+ Sit Down Restaurant Visits Pst Mo 73%
Spent $75+ Groceries Pst Wk 74%
Automotive  
Any New Vehicle Purchase 52%
Automotive Store Shop Pst Yr 70%