In the fields
below, insert what you think it would cost to produce, distribute,
place, monitor and report all of the elements in your
(The results of your total vs. what we
actually charge should be a pleasant surprise)
Total Audience Impressions
TV
24 million
Airlines
1 million
Internet
18 million
Newspaper
20 million
Radio
6 million
Total Audience
69,000,000
Estimate Production Costs
Insert your estimated costs into each field
for script to screen production of:
28:30 Documercial or Infomercial with FOUR days of Shooting on locations nationwide and on a state-of-the-art HD sound stage/news set in Hollywood; Director and Producer Fees; Emmy-winning news anchors and reporters; Location & Travel expenses and perdiem; Production Insurance; Voice-over narration; Complete Post Production / Editing with Graphics, Digital Editing, Music, Broadcast Mastering; Unlimited stock footage from in-house library*
DVD creation and encoding
for corporate / promotion use
100 DVD copies with custom
packaging
Digital versions of your
productions for podcasting, webcasting and VOD
2-3 column Newspaper Feature
with color photo and website info
60-second Radio Feature
professionally recorded on CD and MP3
Administrative costs and
overhead
Estimate Distribution Costs
Insert
your estimated costs into the fields below to distribute the
productions to broadcast, print and radio outlets
Distribute your TV broadcast
masters to 270 broadcast stations and cable systems
Distribute your Newspaper
Feature to 10,000 newspapers nationwide. Mailed on CDs
and as camera-ready/print ready news articles
Distribute your Radio Feature
to 6,500 radio stations throughout the U.S. for use primarily
on news and talk shows.
Distribute your Spotlight
to 125 TV Station websites
Distribute your Spotlight to 11 Radio
station websites
Distribute your Spotlight
to additional online news portals
Estimate Broadcast Media Costs
Insert
a very conservative estimate of what
you think it costs to air a 30-second TV spot
on a major network via cable or satellite in a local city anywhere
in the U.S., airing sometime between 6 am and
midnight:
Press to multiply
your estimated cost by 25,000*
*the number of guaranteed airings
in your MediaBlitz!® package
*
=
The
figure will automatically be multiplied by 3.3 since your infomercial/documercial, TV News Spotlight
and NewsBreak™™ are all several times longer
than a :30-second TV spot---with an average of at least five times greater exposure (and with far more
credibility from earned media / 3rd party media endorsements)
New Total
Estimate Media Costs for Talk Show Interviews, Airlines, Print, Radio and Internet
Publicists to generate 13 TV and Radio
Talk Show Interviews
In-flight airings onboard
at least two major airlines
100-400 Newspaper Feature
placements (2-3 columns with photo and website info)
200-400 Radio Feature placements,
reaching over 6 million listeners
"Featured Video"
placement of Spotlight on 125 TV station websites for
three months with a guaranteed reach of 12 million unique
visitors
"Featured Video" placement
of Spotlight on 11 Radio station websites in top markets
for three months reaching 6 million unique visitors
TOP STORY placement for
six months on the home page of one or more of TVA’s
news portals such as Business
World News
Estimate Monitoring & Reporting Costs
Distribution, trafficking and monitoring to provide
you with 3rd party usage reports showing DMA, Station, Network Affiliate, City,
State, Date and Time of airings, Audience; maps showing
where placements have occurred, color bar charts, pie
charts, circulation and demographics data, equivalent
ad space cost, and physical clippings from print media---verifying
the guaranteed number of placements and audience impressions.
Find out the Results of your Calculations
Click on "Final Total" to total your estimates for production, distribution, media placements,
publicity, promotion and monitoring in your
campaign package.
Broadcast Media:
+ Other Costs:
Grand Total :
Find out the Results of our Calculations
Click here to see our calculations of the total value of your campaign
package based on STAR (Strategic Tracking, Analysis
and Research) reports using data from reliable
sources such as AICP, Nielsen SIGMA Service, Nielsen
Media Research, Arbitron, Spot Quotation and Data,
Inc. (SQAD), Standard Rate & Data Service (SRDS)
and Bacon’s Information, Inc.
to multiply
your estimated cost by 25,000* 
campaign package. 