The television audience on United’s flights keeps growing as an increasing number of passengers travel on the airline’s video equipped fleet. This expanding audience is the result of United’s transition to newer cost-effective aircraft, while phasing out smaller, less fuel-efficient B-727s and older B-737s. Today, passengers on many key routes are seeing TV where they didn’t before.
This growth is expected to continue through 2003. As evidence, United’s numbers show that between 2001 and 2002, its domestic passengers on TV flights in January increased nearly 9 percent. Then, from January 2002 to the month just concluded, the audience grew again, another 8 percent.
| January 2001 |
January 2002 |
January 2003 |
| 2,201,820 passengers |
2,398,400 passengers |
2,610,666 passengers |
An important chart for inflight TV advertisers:
And that’s just on United’s domestic routes. Overall, on both domestic and transoceanic flights, the passenger audience in January is up 7 percent over the year before.
If you’re considering using United Airlines’ inflight television to reach mobile executives, business decision makers and upscale consumers, there’s never been a better time than now. The audience is up, the prices are low, and TVA is here to help you make it happen.
If you have questions, or you want to explore some innovative ideas on how to turn heads in flight, please let us know. |
