
TV COVERAGE
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PR EXECUTIVE
RESULTS TO DATE![]() AS OF July 6, 2008 THIS RELEASE HAD BEEN BROADCAST 141 TIMES IN 35 DIFFERENT STATES WITH AN AUDIENCE OF 129,138,845. VALUE AT AD RATES FOR THIS RELEASE IS $ 177,220. |
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| There were 12 placements recorded by 05/24/2006 ; 59 by 06/26/2006 ; 83 by 07/26/2006 ; 96 by 08/22/2006 ; 99 by 08/30/2006 . Other placements, appearing both before and after these dates, will be recorded and reported later. | There was a cumulative audience of 1,536,586 recorded by 05/24/2006 ; 19,931,887 by 06/26/2006 ; 22,560,579 by 07/26/2006 ; 41,579,592 by 08/22/2006 ; 41,657,692 by 08/30/2006 . Additional audience, occurring both before and after these dates, will be recorded and reported later. |
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| Approximately 58.8% of the placements are from the top 50 markets; 12.0% from the second 50 markets; 4.9% from the third 50 markets; 17.7% from the fourth 50 markets; 6.3% from other markets. | |
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NEW YORK, NY | ![]() |
SACRAMENTO, CA | ![]() |
WEST PALM BEACH, FL | ![]() |
SPRINGFIELD, MA |
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LOS ANGELES, CA | ![]() |
MILWAUKEE, WI | ![]() |
RICHMOND, VA | ![]() |
BATON ROUGE, LA |
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CHICAGO, IL | ![]() |
NORFOLK, VA | ![]() |
ALBANY, NY | ![]() |
LITTLE ROCK, AR |
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SAN FRANCISCO, CA | ![]() |
INDIANAPOLIS, IN | ![]() |
HONOLULU, HI | ![]() |
CHARLESTON, SC |
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PHILADELPHIA, PA | ![]() |
SAN ANTONIO, TX | ![]() |
GREENVILLE, SC | ![]() |
SARASOTA, FL |
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BOSTON, MA | ![]() |
COLUMBUS, OH | ![]() |
BIRMINGHAM, AL | ![]() |
STOCKTON, CA |
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DETROIT, MI | ![]() |
ORLANDO, FL | ![]() |
FRESNO, CA | ![]() |
MOBILE, AL |
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WASHINGTON, DC | ![]() |
NEW ORLEANS, LA | ![]() |
ROANOKE, VA | ![]() |
WICHITA, KS |
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DALLAS, TX | ![]() |
CHARLOTTE, NC | ![]() |
SYRACUSE, NY | ![]() |
COLUMBIA, SC |
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HOUSTON, TX | ![]() |
BUFFALO, NY | ![]() |
TULSA, OK | ![]() |
MCALLEN, TX |
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MIAMI, FL | ![]() |
SALT LAKE CITY, UT | ![]() |
TUCSON, AZ | ![]() |
SIOUX FALLS, SD |
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ATLANTA, GA | ![]() |
HARTFORD, CT | ![]() |
EL PASO, TX | ![]() |
FORT WAYNE, IN |
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SEATTLE, WA | ![]() |
PROVIDENCE, RI | ![]() |
OMAHA, NE | ![]() |
JOHNSTOWN, PA |
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CLEVELAND, OH | ![]() |
GREENSBORO, NC | ![]() |
ALBUQUERQUE, NM | ![]() |
DAVENPORT, IA |
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MINNEAPOLIS, MN | ![]() |
ROCHESTER, NY | ![]() |
WILKES BARRE, PA | ![]() |
DES MOINES, IA |
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SAN DIEGO, CA | ![]() |
LAS VEGAS, NV | ![]() |
FLINT, MI | ![]() |
COLORADO SPRINGS, CO |
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ST. LOUIS, MO | ![]() |
NASHVILLE, TN | ![]() |
KNOXVILLE, TN | ![]() |
BRISTOL, VA |
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PITTSBURGH, PA | ![]() |
MEMPHIS, TN | ![]() |
PORTLAND, ME | ![]() |
AUGUSTA, GA |
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PHOENIX, AZ | ![]() |
OKLAHOMA CITY, OK | ![]() |
SPRINGFIELD, IL | ![]() |
KALAMAZOO, MI |
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BALTIMORE, MD | ![]() |
GRAND RAPIDS, MI | ![]() |
PADUCAH, KY | ![]() |
LANCASTER, PA |
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DENVER, CO | ![]() |
LOUISVILLE, KY | ![]() |
TOLEDO, OH | ![]() |
TOPEKA, KS |
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TAMPA, FL | ![]() |
JACKSONVILLE, FL | ![]() |
ALLENTOWN, PA | ![]() |
MELBOURNE, FL |
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PORTLAND, OR | ![]() |
RALEIGH-DURHAM, NC | ![]() |
HARRISBURG, PA | ![]() |
DAYTONA BEACH, FL |
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CINCINNATI, OH | ![]() |
AUSTIN, TX | ![]() |
BAKERSFIELD, CA | ![]() |
CHATTANOOGA, TN |
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KANSAS CITY, MO | ![]() |
DAYTON, OH | ![]() |
YOUNGSTOWN, OH | ![]() |
LANSING, MI |
![]() NEW YORK, NY |
![]() LOS ANGELES, CA |
![]() CHICAGO, IL |
![]() PHILADELPHIA, PA |
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![]() DETROIT, MI |
![]() WASHINGTON, DC |
![]() DALLAS, TX |
![]() ATLANTA, GA |
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| LL4103 | This report as of July 6, 2008 | ||||||||
| RANK, MARKET | STATION / AFFILIATION | CITY, STATE | HOMES, SETS, VIEWERS, TIMES | DATE INPUT | |||||
| 1 | NEW YORK, NY | WNYN TV39 (WNYX) | NEW YORK | NY | 7,043,900 | 10,565,850 | 22,117,846 | 1 | 07/31/2006 |
| 18 | PITTSBURGH, PA | WBGN (IND) | PITTSBURGH | PA | 6,880,001 | 10,320,001 | 21,603,203 | 1 | 08/09/2006 |
| 2 | LOS ANGELES, CA | GCTV (IND) | GARDENA | CA | 4,939,400 | 7,409,100 | 15,509,716 | 1 | 06/12/2006 |
| 3 | CHICAGO, IL | TLN (IND) | AURORA | IL | 3,500,000 | 5,250,000 | 10,990,000 | 1 | 06/01/2006 |
| 5 | PHILADELPHIA, PA | WPPX-TV (PAX) | CAMDEN | NJ | 3,000,000 | 4,500,000 | 9,420,000 | 1 | 06/01/2006 |
| 1 | NEW YORK, NY | WXNY-LP (ISLB) | NEW YORK | NY | 2,040,000 | 3,060,000 | 6,405,600 | 1 | 07/31/2006 |
| 1 | NEW YORK, NY | WNYX TV35 (ISLB) | NEW YORK | NY | 1,320,000 | 1,980,000 | 4,144,800 | 1 | 07/31/2006 |
| 2 | LOS ANGELES, CA | COMCAST (COMC) | BELLFLOWER | CA | 1,200,000 | 1,800,000 | 3,768,000 | 1 | 05/23/2006 |
| 40 | ROCHESTER, NY | WXXI (CITY 12) | ROCHESTER | NY | 1,105,200 | 1,657,800 | 3,470,328 | 1 | 06/01/2006 |
| 27 | MILWAUKEE, WI | WJJA TV 49 | OAK CREEK | WI | 799,000 | 1,198,500 | 2,508,860 | 1 | 06/01/2006 |
| 43 | MEMPHIS, TN | TV MEMPHIS CH 6 (TW) | MEMPHIS | TN | 605,400 | 908,100 | 1,900,956 | 1 | 07/17/2006 |
| 2 | LOS ANGELES, CA | INTERVISION (INDR) | LOS ANGELES | CA | 600,000 | 900,000 | 1,884,000 | 1 | 06/01/2006 |
| 1 | NEW YORK, NY | WNXY TV26 (ISLB) | NEW YORK | NY | 600,000 | 900,000 | 1,884,000 | 1 | 07/31/2006 |
| 51 | WEST PALM BEACH, FL | BRET | BOCA RATON | FL | 513,700 | 770,550 | 1,613,018 | 1 | 06/01/2006 |
| 51 | WEST PALM BEACH, FL | KJST (IND) | WEST PALM BEAC | FL | 513,700 | 770,550 | 1,613,018 | 1 | 08/09/2006 |
| 69 | SPRINGFIELD, IL | WCFN-TV (UPN/WCIA) | CHAMPAIGN | IL | 380,000 | 570,000 | 1,193,200 | 1 | 07/17/2006 |
| 2 | LOS ANGELES, CA | KAMX (IND) | NORTH HILLS | CA | 350,000 | 525,000 | 1,099,000 | 1 | 06/01/2006 |
| 69 | SPRINGFIELD, IL | WCIA-TV 3 (CBS/WCFN) | CHAMPAIGN | IL | 335,000 | 502,500 | 1,051,900 | 1 | 07/17/2006 |
| 163 | HUNTSVILLE, AL | WXFL (WBCF) | FLORENCE | AL | 307,000 | 460,500 | 963,980 | 1 | 06/01/2006 |
| 163 | HUNTSVILLE, AL | WBCF (WXFL) | FLORENCE | AL | 307,000 | 460,500 | 963,980 | 1 | 06/01/2006 |
| 67 | KNOXVILLE, TN | WOBZ TV 9 (IND) | EAST BERNSTADT | KY | 300,000 | 450,000 | 942,000 | 1 | 07/17/2006 |
| 43 | MEMPHIS, TN | WBII (AM1) | ASHLAND | MS | 300,000 | 450,000 | 942,000 | 1 | 06/01/2006 |
| 1 | NEW YORK, NY | METRO-ACCESS INC (ISLB) | NEW YORK | NY | 254,883 | 382,324 | 800,332 | 1 | 07/31/2006 |
| 2 | LOS ANGELES, CA | KAMV | SEPULVEDA | CA | 250,000 | 375,000 | 785,000 | 1 | 06/01/2006 |
| 2 | LOS ANGELES, CA | KOOB | SEPULVEDA | CA | 250,000 | 375,000 | 785,000 | 1 | 06/01/2006 |
| 48 | RALEIGH-DURHAM, NC | TIME WARNER 24 (TW) | DURHAM | NC | 240,000 | 360,000 | 753,600 | 28 | 06/01/2006 |
| 169 | BROWNSVILLE, TX | KTLM (TELEMUNDO) | MCALLEN | TX | 227,070 | 340,605 | 712,999 | 1 | 06/12/2006 |
| 9 | DALLAS, TX | CCCCD-COMCAST (IND) | PLANO | TX | 200,000 | 300,000 | 628,000 | 1 | 07/31/2006 |
| 63 | OMAHA, NE | COX COMMUNICATIONS (METRO 23) | OMAHA | NE | 180,000 | 270,000 | 565,200 | 1 | 06/01/2006 |
| 63 | OMAHA, NE | METRO 23 (PAX) | OMAHA | NE | 180,000 | 270,000 | 565,200 | 1 | 06/01/2006 |
| 157 | CLARKSBURG, WV | WDTV | BRIDGEPORT | WV | 172,892 | 259,338 | 542,880 | 1 | 07/17/2006 |
| 6 | BOSTON, MA | COMCAST (COMC) | DANVERS | MA | 150,000 | 225,000 | 471,000 | 1 | 06/12/2006 |
| 170 | EUGENE, OR | KAMK | EUGENE | OR | 150,000 | 225,000 | 471,000 | 1 | 07/17/2006 |
| 5 | PHILADELPHIA, PA | RCN (IND) | BATH | PA | 130,000 | 195,000 | 408,200 | 1 | 05/23/2006 |
| 89 | DAVENPORT, IA | MEDIAONE (MEDIA) | DAVENPORT | IA | 125,000 | 187,500 | 392,500 | 1 | 07/17/2006 |
| 2 | LOS ANGELES, CA | KDOB | NORTH HILLS | CA | 120,000 | 180,000 | 376,800 | 1 | 06/01/2006 |
| 62 | EL PASO, TX | KVIA-TV (ABC) | EL PASO | TX | 112,080 | 168,120 | 351,931 | 1 | 06/01/2006 |
| 2 | LOS ANGELES, CA | KATZ (CBL) | SEPULVEDA | CA | 97,425 | 146,137 | 305,914 | 1 | 06/01/2006 |
| 190 | GAINESVILLE, FL | WYPN | GAINPSVILLE | FL | 87,700 | 131,550 | 275,378 | 1 | 07/17/2006 |
| 6 | BOSTON, MA | WYCN (FAMN) | NASHUA | NH | 85,000 | 127,500 | 266,900 | 1 | 06/01/2006 |
| 12 | ATLANTA, GA | PEOPLE TV (GOV) | ATLANTA | GA | 80,000 | 120,000 | 251,200 | 1 | 08/09/2006 |
| 24 | CINCINNATI, OH | TV GOVT (GOV) | COVINGTON | KY | 75,000 | 112,500 | 235,500 | 1 | 07/17/2006 |
| 182 | BINGHAMTON, NY | TIME WARNER CABLE (TW) | VESTAL | NY | 73,000 | 109,500 | 229,220 | 1 | 05/23/2006 |
| 9 | DALLAS, TX | TIME WARNER CABLE (CBL) | RICHARDSON | TX | 65,000 | 97,500 | 204,100 | 1 | 06/01/2006 |
| 8 | WASHINGTON, DC | CCTV CH 69 (COMC) | ALEXANDRIA | VA | 65,000 | 97,500 | 204,100 | 1 | 06/01/2006 |
| 21 | DENVER, CO | KACT-TV (GOV) | AURORA | CO | 60,000 | 90,000 | 188,400 | 1 | 06/01/2006 |
| 7 | DETROIT, MI | COMCAST (COMC) | WOODHAVEN | MI | 60,000 | 90,000 | 188,400 | 1 | 06/12/2006 |
| 2 | LOS ANGELES, CA | KAMZ | SEPULVEDA | CA | 60,000 | 90,000 | 188,400 | 1 | 06/01/2006 |
| 206 | JACKSON, TN | WJKT (UPN) | JACKSON | TN | 60,000 | 90,000 | 188,400 | 1 | 06/01/2006 |
| 182 | BINGHAMTON, NY | TIME WARNER CABLE | VESTAL | NY | 57,000 | 85,500 | 178,980 | 1 | 07/17/2006 |
| 1 | NEW YORK, NY | CH 81 ACCESS (TW) | PALISADES PARK | NJ | 50,000 | 75,000 | 157,000 | 1 | 06/22/2006 |
| 12 | ATLANTA, GA | CHARTER MEDIA | GAINSVILLE | GA | 50,000 | 75,000 | 157,000 | 1 | 05/23/2006 |
| 24 | CINCINNATI, OH | CPC | COVINGTON | KY | 45,000 | 67,500 | 141,300 | 1 | 07/17/2006 |
| 34 | CHARLOTTE, NC | METRO 7 (TW) | KANNAPOLIS | NC | 45,000 | 67,500 | 141,300 | 1 | 06/01/2006 |
| 184 | CHARLESTON, WV | SOUTHERN CABLE CH.17 (IND) | WILLIAMSON | WV | 45,000 | 67,500 | 141,300 | 1 | 07/24/2006 |
| 238 | US PACIFIC ISLES | KTGM (ABC) | BARRIGADA HTS | GU | 43,725 | 65,587 | 137,296 | 1 | 08/09/2006 |
| 45 | GRAND RAPIDS, MI | MCC-TV (CHRT) | MUSKEGON | MI | 40,000 | 60,000 | 125,600 | 1 | 06/12/2006 |
| 239 | PUERTO RICO/USVI | WCVI (UPN) | CHRISTIANSTED | VI | 40,000 | 60,000 | 125,600 | 1 | 08/30/2006 |
| 220 | CHARLOTTESVILLE, VA | ADELPHIA CHANNEL 13 (ADLP) | CIVILLE | VA | 40,000 | 60,000 | 125,600 | 1 | 07/17/2006 |
| 8 | WASHINGTON, DC | COMCAST CH. 69 (COMC) | ALEXANDRIA | VA | 37,294 | 55,941 | 117,103 | 1 | 06/01/2006 |
| 221 | PARKERSBURG, WV | CHARTER CHANNEL (CHRT) | PARKERSBURG | WV | 36,200 | 54,300 | 113,668 | 1 | 05/23/2006 |
| 148 | JOPLIN, MO | KGCS (IND) | JOPLIN | MO | 35,000 | 52,500 | 109,900 | 5 | 06/12/2006 |
| 19 | PHOENIX, AZ | K18DD (IND) | CAMP VERDE | AZ | 35,000 | 52,500 | 109,900 | 1 | 07/17/2006 |
| 37 | HARTFORD, CT | CTV-14 (CHRT) | NORTH WINDHAM | CT | 33,000 | 49,500 | 103,620 | 1 | 07/17/2006 |
| 12 | ATLANTA, GA | ACTV- 4 (TELEVIEW) | HIAWASSEE | GA | 30,500 | 45,750 | 95,770 | 1 | 07/17/2006 |
| 146 | ODESSA, TX | ECISD - CHANNEL 10 (FAMN) | ODESSA | TX | 30,000 | 45,000 | 94,200 | 1 | 06/01/2006 |
| 203 | EL CENTRO, CA | K63 CGC (IND) | 29 PALMS | CA | 30,000 | 45,000 | 94,200 | 1 | 06/01/2006 |
| 200 | JONESBORO, AR | KVMN | CAVE CITY | AR | 28,300 | 42,450 | 88,862 | 12 | 06/01/2006 |
| 20 | BALTIMORE, MD | COMCAST | ABINGDON | MD | 28,300 | 42,450 | 88,862 | 1 | 07/17/2006 |
| 27 | MILWAUKEE, WI | WSCS (IND) | SHEBOYGAN | WI | 20,000 | 30,000 | 62,800 | 1 | 07/17/2006 |
| 44 | OKLAHOMA CITY, OK | KGBN (IND) | PONCA CITY | OK | 20,000 | 30,000 | 62,800 | 1 | 07/17/2006 |
| 207 | MARQUETTE, MI | CHARTER COMMUNICATIONS | NEGAUNEE | MI | 20,000 | 30,000 | 62,800 | 1 | 06/01/2006 |
| 7 | DETROIT, MI | WMCCP (IND) | WYANDOTTE | MI | 20,000 | 30,000 | 62,800 | 1 | 06/01/2006 |
| 53 | ALBANY, NY | TIME WARNER CH. 16 (TW) | AMSTERDAM | NY | 20,000 | 30,000 | 62,800 | 1 | 06/12/2006 |
| 55 | GREENVILLE, SC | CHARTER COMMUNICATIONS (CHRT) | ANDERSON | SC | 18,000 | 27,000 | 56,520 | 1 | 07/17/2006 |
| 2 | LOS ANGELES, CA | LWV-TV (IND) | LAGUNA WOODS | CA | 18,000 | 27,000 | 56,520 | 1 | 07/17/2006 |
| 173 | FAYETTEVILLE, NC | WYBE (TW) | SOUTHERN PINES | NC | 17,500 | 26,250 | 54,950 | 1 | 06/01/2006 |
| 94 | KALAMAZOO, MI | WCWS 21 (GOV) | COLDWATER | MI | 17,000 | 25,500 | 53,380 | 1 | 05/23/2006 |
| 29 | INDIANAPOLIS, IN | BRIGHT HOUSE NETWORKS (TW) | MARION | IN | 16,000 | 24,000 | 50,240 | 1 | 08/30/2006 |
| 6 | BOSTON, MA | WMCT-M10 (IND) | MARLBOROUGH | MA | 15,000 | 22,500 | 47,100 | 1 | 08/30/2006 |
| 6 | BOSTON, MA | KBLE (MDIA) | REVERE | MA | 14,500 | 21,750 | 45,530 | 1 | 07/31/2006 |
| 3 | CHICAGO, IL | GETV 17 (IND) | GLEN ELLYN | IL | 12,000 | 18,000 | 37,680 | 1 | 08/09/2006 |
| 90 | DES MOINES, IA | MET 12 (IND) | MARSHALLTOWN | IA | 10,000 | 15,000 | 31,400 | 1 | 06/01/2006 |
| 120 | LAFAYETTE, LA | TECHE TALK (IND) | FRANKLIN | LA | 10,000 | 15,000 | 31,400 | 1 | 07/17/2006 |
| 58 | ROANOKE, VA | CABLE 12 (CHTR) | REDWOOD | VA | 10,000 | 15,000 | 31,400 | 1 | 06/12/2006 |
| 7 | DETROIT, MI | CHANNEL 6 (CAMC) | ST. CLAIR | MI | 10,000 | 15,000 | 31,400 | 1 | 05/23/2006 |
| 200 | JONESBORO, AR | EVERGREEN (IND) | SULPHUR ROCK | AR | 10,000 | 15,000 | 31,400 | 1 | 06/01/2006 |
| 215 | BOWLING GREEN, KY | GEPB-CATV (CATV) | GLASGOW | KY | 7,600 | 11,400 | 23,864 | 1 | 06/01/2006 |
| 43 | MEMPHIS, TN | BKN TV 19 (IND) | RIPLEY | MS | 7,500 | 11,250 | 23,550 | 1 | 05/23/2006 |
| 3 | CHICAGO, IL | VILLAGE OF SOUTH HOLLAN (IND) | SOUTH HOLLAND | IL | 6,500 | 9,750 | 20,410 | 1 | 05/23/2006 |
| 99 | CHATTANOOGA, TN | UCTV-3 (COMC) | FORT OGLETHORP | GA | 6,226 | 9,339 | 19,549 | 1 | 05/23/2006 |
| 6 | BOSTON, MA | NCTV (CHTR) | WHITINSVILLE | MA | 6,004 | 9,006 | 18,852 | 1 | 08/09/2006 |
| 33 | NEW ORLEANS, LA | KWBJ (WB) | MORGAN CITY | LA | 4,500 | 6,750 | 14,130 | 1 | 06/12/2006 |
| 190 | GAINESVILLE, FL | WGEC-TV33 (FAMN) | CHIEFLAND | FL | 4,500 | 6,750 | 14,130 | 1 | 05/23/2006 |
| 236 | JUNEAU, AK | KSCT-TV (NBC) | SITKA | AK | 3,000 | 4,500 | 9,420 | 1 | 07/17/2006 |
| 88 | JOHNSTOWN, PA | FIREFLY ENTERTAINMENT (IND) | DILLTOWN | PA | 2,300 | 3,450 | 7,222 | 1 | 07/17/2006 |
| 194 | GREENWOOD, MS | W07BN (IND) | BRUCE | MS | 1,132 | 1,698 | 3,554 | 1 | 06/01/2006 |
| 24 | CINCINNATI, OH | ACCESS CH.16 (INSI) | WILLIAMSTOWN | KY | 1,100 | 1,650 | 3,454 | 1 | 06/01/2006 |
| 58 | ROANOKE, VA | RURAL RETREAT CABLE (IND) | RURAL RETREAT | VA | 660 | 990 | 2,072 | 1 | 05/23/2006 |
| 41,657,692 | 62,486,538 | 129,138,845 | 141 | ||||||
| 129,138,845 | potential viewers based on station broadcast areas |
| X 09.5% | proportion of potential viewers actually reached |
| ---------- | |
| 12,268,190 | actual viewers from known user stations |
| X 1.67 | factor user tv stations not returning cards |
| ---------- | |
| 20,487,877 | actual viewers from user stations known and unknown |
| X $8.65/m | typical dollar cost-per-thousand for TV |
| ---------- | |
| $177,220 | value at ad rates for this TV feature release |