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Adult Cluster

Demograpics Product Usage
Gender % of Cluster
Men 67
Women 33
Age  
A18-34 28
A18-49 56
A25-54 53
Education  
College Grad+ 28
Attended College 29
Household Income  
$75K+ 40
$50K-$74,999 19
$35K-$49,999 18
Home Ownership  
Own 74
Rent 22
Presence of Child 1  
+Child 36
Median Age 47.1
Median HHI $62,056
Travel  
Any Domestic Overnight Trip Pst Yr 77%
Hotel Stay PstYr 68%
Any Air Travel Pst Yr 51%
Financial  
Credit Card Usage Pst 3 Mos 81%
Any Investments 63%
Any Charitable Contribution Pst Yr 72%
Internet/Computer/Wireless  
HH Owns Computer 72%
Internet Access Pst Mo 67%
Have Wireless/Cellular Service 74%
Retail  
Clothing Store Bgt Pst 3 Mos 78%
Shoe Store Shop Pst 3 Mos 72%
Hordware/Paint/Lawn/GardenShop Pst Yr 76%
Bookstore Shop Pst Yr 74%
Office Supply Store Shop Pst Yr 71%
Home Accessory Store Shop Pst 3 Mos 79%
Music/Video Store Bgt Pst Yr 80%
Sporting Goods Store Pst 3 Mos 57%
Restaurant/Grocery  
Any Restaurant Visit Pst Wk 76%
2+ Fast Food Restaurant Visits Pst Mo 85%
2+ Sit Down Restaurant Visits Pst Mo 76%
Spent $75+ Groceries Pst Wk 74%
Automotive  
Any New Vehicle Purchase 59%
Automotive Store Shop Pst Yr 73%