News Features vs. Advertising |
 |
According to a recent Roper Survey: |
Six times more people watch/read/listen to
news features than ads.
|
|
|
News Features are third party endorsements, ads are not. |
News Features can communicate much more information than an ad. |
|
| |
| The Wharton School of Business, University of Pennsylvania conducted a major research study on print versus video. Their conclusions showed that a well-produced video increases information retention by 50% and speeds-up buying decisions by 72% over a print brochure. |
| |
|
| |
