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usage report









 

PEPTO BISMOL

USAGE REPORT


11/5/2004 (TRACKING SERVICES PROVIDED BY NIELSEN MEDIA RESEARCH, VIDEO MONITORING SERVICES OF AMERICA AND MULTIVISION MEDIA MONITORING, INC)
 

ACTIVITY TO DATE  
TOTAL BROADCASTS, ALL SOURCES 99
TOTAL PROJECTED AUDIENCE 112,650,860

PEPTO BISMOL - FINAL USAGE REPORT (CUMULATIVE IMPRESSIONS / MENTIONS)
MONITORING PERIOD - 10/05/2004 THROUGH 11/05/2004
MONITORING SERVICES PROVIDED BY NIELSEN MEDIA RESEARCH & MULTIVISION MEDIA MONITORING

CONFIRMED NATIONAL BROADCASTS
 
Market Rank Designated Market Area Station Network Date Aired Half-Hour Aired Program Name HHLDS
NAT CABLE XHLN CNN 10/13/2004 0600P HEADLINE NEWS 1,971,180
NAT CABLE XHLN CNN 10/13/2004 0700P HEADLINE NEWS 1,971,180
NAT CABLE XESP ESPN 10/13/2004 0730P SPORTS CENTER NA
NAT CABLE XHLN CNN 10/13/2004 0800P HEADLINE NEWS 1,971,180
NAT CABLE XESP ESPN 10/14/2004 0130P SPORTS CENTER 491,000
NAT CABLE XESP ESPN 10/14/2004 0200P MLB BASEBALL ASTROS 594,000
NAT CABLE XESP ESPN 10/14/2004 0300P MLB BASEBALL ASTROS 491,000
NAT CABLE XENT ESPT 10/14/2004 0400P NFL LIVE 201,000
NAT CABLE XHLN CNN 10/14/2004 0400P HEADLINE NEWS 1,971,180
NAT CABLE XHLN CNN 10/14/2004 0500A HEADLINE NEWS 1,971,180
NAT CABLE XHLN CNN 10/14/2004 0600A HEADLINE NEWS 1,971,180
NAT CABLE XHLN CNN 10/14/2004 0700A HEADLINE NEWS 1,971,180
NAT CABLE XHLN CNN 10/14/2004 0800A HEADLINE NEWS 1,971,180
NAT CABLE XFNE FSN 10/14/2004 0800P THE BEST DAMN SPORTS SHOW PERIOD NA
NAT CABLE XESP ESPN 10/15/2004 0230P MLB BASEBALL ANGELS 379,000
NAT CABLE XESP ESPN 10/15/2004 0300P MLB BASEBALL ANGELS 491,000
NAT CABLE XFNE FSN 10/15/2004 0530P ULITIMATE FANTASY NA
NAT CABLE XFNE FSN 10/15/2004 0730A THE BEST DAMN SPORTS SHOW PERIOD NA
NAT CABLE XFNE FSN 10/15/2004 0930P ULITIMATE FANTASY NA
NAT CABLE XESP ESPN 10/15/2004 1000A HUSTLE 1,714,000
NAT CABLE XENT ESPT 10/15/2004 1100A NFL LIVE 120,000
NAT CABLE XFNE FSN 10/15/2004 1200M THE BEST DAMN SPORTS SHOW PERIOD NA
NAT CABLE XENT ESPT 10/16/2004 0100P HORSE RACING 2,490,000
NAT CABLE XESP ESPN 10/16/2004 100P SPORTS CENTER 2,490,000
NAT CABLE XFNE FSN 10/16/2004 1030P ULITIMATE FANTASY NA
NAT CABLE XESP ESPN 10/16/2004 200P SPORTS CENTER 343,000
NAT CABLE XENN ENWS 10/17/2004 0230P ESPNEWS NA
NAT CABLE XESP ESPN 10/17/2004 0430P NFL PRIMETIME 910,000
NAT CABLE XFNE FSN 10/17/2004 0700A THE BEST DAMN SPORTS SHOW PERIOD NA
NAT CABLE XESP ESPN 10/17/2004 0800A NFL COUNTDOWN 633,000
NAT CABLE XESP ESPN 10/17/2004 0830P SPORTS CENTER 555,000
NAT NATIONAL XCBS CBS 10/17/2004 0900A NFL TODAY 2,229,000
NAT CABLE XESP ESPN 10/17/2004 1000P NFL PRIMETIME 1,014,000
NAT CABLE XENN ENWS 10/17/2004 1100P ESPNEWS NA
NAT CABLE XESP ESPN 10/17/2004 1100P SPORTS CENTER 1,786,000
NAT CABLE XENN ENWS 10/17/2004 1130P ESPNEWS NA
NAT CABLE XENN ENWS 10/18/2004 0100A ESPNEWS NA
NAT CABLE XENN ENWS 10/18/2004 0200A ESPNEWS NA
NAT CABLE XESP ESPN 10/18/2004 0200A SPORTS CENTER 1,786,000
NAT CABLE XENN ENWS 10/18/2004 0230A ESPNEWS NA
NAT CABLE XESP ESPN 10/18/2004 0400A SPORTS CENTER 1,786,000
NAT CABLE XESP ESPN 10/18/2004 0500A SPORTS CENTER 1,786,000
NAT NATIONAL XNBC NBC 10/18/2004 1200A GEORGE MICHAEL SPORTS 1,653,000
NAT CABLE XENN ENWS 10/18/2004 1200M ESPNEWS NA
NAT CABLE XENN ENWS 10/18/2004 1230P ESPNEWS NA
NAT CABLE XESP ESPN 10/19/2004 0130P SPORTS CENTER 480,000
NAT CABLE XFNE FSN 10/19/2004 0730A THE BEST DAMN SPORTS SHOW PERIOD NA
 
 
 

CONFIRMED LOCAL MARKET BROADCASTS

 
Market Rank Designated Market Area Station Network Date Aired Half-Hour Aired Program Name NIELSEN HHLD'S
1 NEW YORK WNBC NBC 10/17/2004 1130P AVG. ALL WKS 441,674
2 LOS ANGELES KNBC NBC 10/13/2004 0500P CH 4 NWS-5 433,365
2 LOS ANGELES KABC ABC 10/13/2004 0900P VARIOUS 543,411
16 CLEVELAND-AKRON (CANTON) WEWS ABC 10/15/2004 0500A 4 WK AVG 18,669
16 CLEVELAND-AKRON (CANTON) WEWS ABC 10/14/2004 0500P LIVE ON 5 127,817
16 CLEVELAND-AKRON (CANTON) WKYC NBC 10/14/2004 0600A CH3 NEWS TODAY 61,327
16 CLEVELAND-AKRON (CANTON) WJW FOX 10/13/2004 0600P FOX8-NWS-6PM 176,579
16 CLEVELAND-AKRON (CANTON) WEWS ABC 10/14/2004 0630A 4 WK AVG 72,400
16 CLEVELAND-AKRON (CANTON) WEWS ABC 10/18/2004 0630A 4 WK AVG 72,400
16 CLEVELAND-AKRON (CANTON) WOIO CBS 10/16/2004 0700P SEINFELD WK 56,095
16 CLEVELAND-AKRON (CANTON) WUAB UPN 10/14/2004 1030P 4 WK AVG 57,163
16 CLEVELAND-AKRON (CANTON) WEWS ABC 10/13/2004 1100P NWSCHNL5 NW 11 169,026
16 CLEVELAND-AKRON (CANTON) WOIO CBS 10/16/2004 1100P ACTN NW-11 SA 98,859
16 CLEVELAND-AKRON (CANTON) WJW FOX 10/13/2004 1100P 4 WK AVG 81,211
16 CLEVELAND-AKRON (CANTON) WKYC NBC 10/13/2004 1100P CH 3 NWS AT 11 228,536
16 CLEVELAND-AKRON (CANTON) WEWS ABC 10/16/2004 1130P SPORTS SAT 68,407
18 DENVER KDVR FOX 10/5/2004 0600A DIVORCE CRT B 5,586
18 DENVER KUSA NBC 10/13/2004 1000P 9NWS-1000PM 274,462
21 ST. LOUIS KMOV CBS 10/13/2004 1000P CH 4 NEWS-10 279,800
32 CINCINNATI WCPO ABC 10/14/2004 0430A ABC NWS-MORN 3,980
32 CINCINNATI WCPO ABC 10/15/2004 0430A ABC NWS-MORN 3,980
32 CINCINNATI WCPO ABC 10/18/2004 0430A ABC NWS-MORN 3,980
32 CINCINNATI WCPO ABC 10/14/2004 0600A GOOD-TR-S 6A 26,649
32 CINCINNATI WCPO ABC 10/15/2004 0600A GOOD-TR-S 6A 26,649
32 CINCINNATI WLWT NBC 10/18/2004 0600A EYWTNS 5 TDY 28,946
32 CINCINNATI WCPO ABC 10/14/2004 0600P 9 NEWS @ 6 106,116
32 CINCINNATI WKRC CBS 10/13/2004 0600P LOCAL12 NEWS-6 109,969
32 CINCINNATI WLWT NBC 10/13/2004 1100P 4 WK AVG 102,149
32 CINCINNATI WLWT NBC 10/17/2004 1100P AVG. ALL WKS 118,146
32 CINCINNATI WKRC CBS 10/17/2004 1130P AVG. ALL WKS 66,806
32 CINCINNATI WCPO ABC 10/15/2004 1200N 9 NEWS @ NOON 53,744
34 COLUMBUS, OH WSYX ABC 10/13/2004 0600P NEWSCENTER-6PM 61,005
34 COLUMBUS, OH WBNS CBS 10/13/2004 0600P 10-EYWT NWS-6P 131,537
34 COLUMBUS, OH WCMH NBC 10/13/2004 1100P NEWSCH 4 AT 11 165,763
44 BUFFALO WIVB CBS 10/13/2004 0500P NWS4 BFLO AT 5 79,757
59 DAYTON WKEF ABC 10/13/2004 0600P NBC22 NEWS 27,876
59 DAYTON WKEF ABC 10/13/2004 1100P NBC22 NEWS 33,314
61 KNOXVILLE WVLT CBS 10/13/2004 0600P WVLTNEWS AT 6P 38,866
65 LEXINGTON WLEX NBC 10/13/2004 0600P LEX18 NEWS-6 79,717
65 LEXINGTON WLEX NBC 10/17/2004 0600P AVG. ALL WKS 49,247
65 LEXINGTON WLEX NBC 10/17/2004 1100P AVG. ALL WKS 52,826
69 TOLEDO WTOL CBS 10/18/2004 0600A TOL 11 NEWS CH 19,641
69 TOLEDO WTVG ABC 10/17/2004 0700A PAID PROGRAM NA
69 TOLEDO WTVG ABC 10/17/2004 0900A 13 ACT NW-SUN 20,475
69 TOLEDO WTVG ABC 10/17/2004 1100P AVG. ALL WKS 66,895
101 YOUNGSTOWN WKBN CBS 10/14/2004 0600A 4 WK AVG 10,491
101 YOUNGSTOWN WYFX FOX 10/14/2004 0800A 4 WK AVG 402
101 YOUNGSTOWN WKBN CBS 10/13/2004 1100P 1ST NEWS-11.00 34,796
101 YOUNGSTOWN WFMJ NBC 10/13/2004 1100P 21NWS AT 11PM 52,695
105 FT. WAYNE WISE NBC 10/5/2004 0600A TODAY-FT WAYNE 5,906
119 SANTABARBRA-SANMAR-SANLUO KSBY NBC 10/5/2004 0600A ACT NW DYBRK 4,791
140 MEDFORD-KLAMATH FALLS KDRV ABC 10/13/2004 1100P NEWSWATCH L ED 15,003
             
 
NIELSEN CONFIRMED HHLD'S (LOCAL MARKET BROADCASTS) - 4,868,904
NIELSEN CONFIRMED HHLD'S (NATIONAL BROADCASTS) - 40,191,440
TOTAL HOUSEHOLDS 45,060,344
PROJECTED AUDIENCE ** - 112,650,860
 
 
 

PEPTO BISMOL - FINAL USAGE REPORT

CUMULATIVE IMPRESSIONS / MENTIONS
MONITORING PERIOD - 10/05/2004 THROUGH 11/05/2004
MONITORING SERVICES PROVIDED BY NIELSEN MEDIA RESEARCH & MULTIVISION MEDIA MONITORING
 
TOTAL # OUTLETS - 36
   
# NATIONAL TELEVISED BROADCASTS - 2
# NATIONAL CABLE BROADCASTS - 45
# NATIONAL BROADCASTS - 47
# LOCAL CABLE BROADCASTS - 0
# BROADCASTS ABC - 21
# BROADCASTS CBS - 11
# BROADCASTS NBC - 15
# BROADCASTS FOX - 4
# BROADCASTS UPN, WB, IND - 1
# BROADCASTS UNI, TEL - 0
TOTAL # BROADCASTS - 99
   
TOTAL AUDIENCE *** - 112,650,860
 
I HEREBY CERTIFY THAT ALL BROADCASTS REPORTED HEREIN WERE CONFIRMED BY NIELSEN MEDIA RESEARCH, VMS AND/OR MULTIVISION MEDIA MONITORING.
 
 
  Mark Hirsch
 

* Est. audience figures for national broadcasts provided by MultiVision Media Monitoring, PR Newswire or from the outlets themselves.

** Projected audience is based on Nielsen Households multiplied by 2.5

*** Total audience is based upon est. audience figure for national broadcasts plus projected audience figure for local-market broadcasts.