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Sample Reports - Newspaper Coverage

NEWSPAPER COVERAGE

RESULTS TO DATE

AS OF March 13, 2009 THIS RELEASE GENERATED 80 NEWSPAPER ARTICLES IN 10 DIFFERENT STATES WITH A READERSHIP OF 5,282,032

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There were 4 placements recorded by 04/30/04 ; 76 by 05/28/04 ; 80 by 06/07/04 . Other placements, appearing both before and after these dates, will be recorded and reported later.	There was a cumulative circulation of 9,500 recorded by 04/30/04 ; 1,279,708 by 05/28/04 ; 1,320,508 by 06/07/04 . Additional circulation, occurring both before and after these dates, will be recorded and reported later.
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Approximately 35% of the placements are from the top 50 markets; 10% from the second 50 markets; 30% from the third 50 markets; 15% from the fourth 50 markets; 10% from other markets.
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MAJOR MARKET PLACEMENTS on the TVA release PROTECTING AMERICA
	NEW YORK, NY	SACRAMENTO, CA	WEST PALM BEACH, FL	SPRINGFIELD, MA
	LOS ANGELES, CA	MILWAUKEE, WI	RICHMOND, VA	BATON ROUGE, LA
	CHICAGO, IL	NORFOLK, VA	ALBANY, NY	LITTLE ROCK, AR
	SAN FRANCISCO, CA	INDIANAPOLIS, IN	HONOLULU, HI	CHARLESTON, SC
	PHILADELPHIA, PA	SAN ANTONIO, TX	GREENVILLE, SC	SARASOTA, FL
	BOSTON, MA	COLUMBUS, OH	BIRMINGHAM, AL	STOCKTON, CA
	DETROIT, MI	ORLANDO, FL	FRESNO, CA	MOBILE, AL
	WASHINGTON, DC	NEW ORLEANS, LA	ROANOKE, VA	WICHITA, KS
	DALLAS, TX	CHARLOTTE, NC	SYRACUSE, NY	COLUMBIA, SC
	HOUSTON, TX	BUFFALO, NY	TULSA, OK	MCALLEN, TX
	MIAMI, FL	SALT LAKE CITY, UT	TUCSON, AZ	SIOUX FALLS, SD
	ATLANTA, GA	HARTFORD, CT	EL PASO, TX	FORT WAYNE, IN
	SEATTLE, WA	PROVIDENCE, RI	OMAHA, NE	JOHNSTOWN, PA
	CLEVELAND, OH	GREENSBORO, NC	ALBUQUERQUE, NM	DAVENPORT, IA
	MINNEAPOLIS, MN	ROCHESTER, NY	WILKES BARRE, PA	DES MOINES, IA
	SAN DIEGO, CA	LAS VEGAS, NV	FLINT, MI	COLORADO SPRINGS, CO
	ST. LOUIS, MO	NASHVILLE, TN	KNOXVILLE, TN	BRISTOL, VA
	PITTSBURGH, PA	MEMPHIS, TN	PORTLAND, ME	AUGUSTA, GA
	PHOENIX, AZ	OKLAHOMA CITY, OK	SPRINGFIELD, IL	KALAMAZOO, MI
	BALTIMORE, MD	GRAND RAPIDS, MI	PADUCAH, KY	LANCASTER, PA
	DENVER, CO	LOUISVILLE, KY	TOLEDO, OH	TOPEKA, KS
	TAMPA, FL	JACKSONVILLE, FL	ALLENTOWN, PA	MELBOURNE, FL
	PORTLAND, OR	RALEIGH-DURHAM, NC	HARRISBURG, PA	DAYTONA BEACH, FL
	CINCINNATI, OH	AUSTIN, TX	BAKERSFIELD, CA	CHATTANOOGA, TN
	KANSAS CITY, MO	DAYTON, OH	YOUNGSTOWN, OH	LANSING, MI

SUMMARY: 60295

The Environmental Protection Agency, or EPA, estimates that taxpayers will need to spend at least $500 billion over the next 20 years to repair the water grid in America.

LEAD WORDS: THE BLACKOUT OF 2003	CLIPPINGS RECEIVED AND INPUT BY: 06/07/04
NAPS REP: LAUREN LINETT	SERVICE COORDINATOR: MICHAEL NEELMAN

* NOTE: Why you don't have a clipping for every listing - There are a growing number of newspaper chains with each paper having a different masthead and page one, and with the inside sections (where your release would appear) being exactly the same. Therefore, where indicated, if a story appears in one newspaper, it has also appeared in the others of that chain, though you may not a have clipping in hand for each newspaper in the chain. These are different newspapers.
QUALITY NOTE: Because newspapers are published mainly where people have enough money to buy from advertisers, many of these placements are from the wealthy suburbs of major markets--the richest parts of America's richest markets. The top-earning 20% of American families have 48% of the income, the top 40% have 70% of the income, and the great majority of America's 10,000 newspapers are read mainly in the homes of the top 40%. The higher a family's income, wealth and education, the more likely the family is to read more than one newspaper.
RANK, MARKET		STATE, CITY		NEWSPAPER	DATE, CIRCULATION, READERS
1	NEW YORK, NY	NY	BRONX	BRONX PENNYSAVER	04/15/04	102200	408800
21	DENVER, CO	CO	DENVER	COLORADO LEADER	04/10/04	2375	9500
22	TAMPA, FL	FL	TAMPA	FREE PRESS	04/17/04	1500	6000
26	SACRAMENTO, CA	CA	ELK GROVE	ELK GROVE CITIZEN	04/30/04	8500	34000
26	SACRAMENTO, CA	CA	GALT	GALT HERALD	05/05/04	10200	40800
37	HARTFORD, CT	CT	SOUTHINGTON	STEP SAVER	04/22/04	62280	249120
40	ROCHESTER, NY	NY	GENEVA	TOWN CRIER	04/19/04	5000	20000
67	KNOXVILLE, TN	TN	PIGEON FORGE	TENNESSEE STAR JOURN	04/28/04	10000	40000
68	PORTLAND, ME	ME	NEW GLOUCESTER	NEW GLOUCESTER NEWS	04/17/04	4000	16000
106	MODESTO, CA	CA	ESCALON	ESCALON ADVERTISER*	04/28/04	2500	10000
106	MODESTO, CA	CA	ESCALON	ESCALON TIMES*	04/28/04	4000	16000
106	MODESTO, CA	CA	OAKDALE	OAKDALE ADVERTISER*	04/28/04	12650	50600
106	MODESTO, CA	CA	OAKDALE	OAKDALE LEADER*	04/28/04	11000	44000
106	MODESTO, CA	CA	RIVERBANK	RIVERBANK ADVERTISER*	04/28/04	2000	8000
106	MODESTO, CA	CA	RIVERBANK	RIVERBANK NEWS*	04/28/04	6000	24000
184	CHARLESTON, WV	WV	HAMLIN	LINCOLN JOURNAL*	04/14/04	10700	42800
184	CHARLESTON, WV	WV	HAMLIN	LINCOLN TIMES*	04/14/04	17500	70000
184	CHARLESTON, WV	WV	HAMLIN	WEEKLY NEWS SENTINEL*	04/14/04	10700	42800
207	MARQUETTE, MI	MI	IRON MOUNTAIN	ADVERTISER	04/20/04	20600	82400
213	ANNISTON, AL	AL	ANNISTON	ANNISTON STAR	04/28/04	26422	105688
	TOTALS:	20	CLIPS SO FAR			330127	1320508

This release generated 80 newspaper articles in 10 different states with a readership of 5,282,032 based on the fact that when placements are reported 75% of the WRITE-INS come from places from which there are no clippings in hand.
Based only on clippings listed above, this release has appeared in 6 of the top 50 markets, 8 of the top 100 markets, and 12 of the top 300 markets. There are 28 placements from the top 50 markets, 36 placements from the top 100 markets, and 80 from the top 300 markets. Listed above are clips sent to you and placements known to exist because when a story appears in one newspaper, it automatically appears in one or more others in that group.
The cost of buying this space would have been $ 25,732.67.
Please note: In instances where the current circulation is not available, the computer uses the average circulation for all other clippings.

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RESULTS TO DATE

MAJOR MARKET PLACEMENTS

on the TVA release

PROTECTING AMERICA