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News Cluster

Demograpics Product Usage
Gender % of Cluster
Men 49
Women 51
Age  
A18-34 24
A18-49 51
A25-54 40
Education  
College Grad+ 27
Attended College 29
Household Income  
$75K+ 37
$50K-$74,999 18
$35K-$49,999 19
Home Ownership  
Own 74
Rent 22
Presence of Child 1  
+Child 34
Median Age 49.4
Median HHI $56.821
Travel  
Any Domestic Overnight Trip Pst Yr 74%
Hotel Stay PstYr 66%
Any Air Travel Pst Yr 49%
Financial  
Credit Card Usage Pst 3 Mos 80%
Any Investments 61%
Any Charitable Contribution Pst Yr 73%
Internet/Computer/Wireless  
HH Owns Computer 70%
Internet Access Pst Mo 65%
Have Wireless/Cellular Service 62%
Retail  
Clothing Store Bgt Pst 3 Mos 79%
Shoe Store Shop Pst 3 Mos 73%
Hordware/Paint/Lawn/GardenShop Pst Yr 74%
Bookstore Shop Pst Yr 76%
Office Supply Store Shop Pst Yr 71%
Home Accessory Store Shop Pst 3 Mos 81%
Music/Video Store Bgt Pst Yr 66%
Restaurant/Grocery  
Any Restaurant Visit Pst Wk 75%
2+ Fast Food Restaurant Visits Pst Mo 83%
2+ Sit Down Restaurant Visits Pst Mo 74%
Spent $75+ Groceries Pst Wk 72%
Automotive  
Any New Vehicle Purchase 57%
Automotive Store Shop Pst Yr 71%