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Kids Cluster

Demograpics Product Usage
Gender % of Cluster
Men 44
Women 56
Age  
A18-34 46
A18-49 78
A25-54 64
Education  
College Grad+ 19
Attended College 30
Household Income  
$75K+ 30
$50K-$74,999 19
$35K-$49,999 21
Home Ownership  
Own 61
Rent 33
Presence of Child  
1+ Child 62
Median Age 36.7
Median HHI $49,581
Travel  
Any Domestic Overnight Trip Pst Yr 73%
Hotel Stay Pst Yr 63%
Financial  
Credit Card Usage Pst 3 Mos 70%
Any Investments 47%
Any Charitable Contribution Pst Yr 64%
Internet/Computer/Wireless  
HH Owns Computer 72%
Internet Access Pst Mo 69%
Any Internet Purchase 49%
Have Wireless/Cellular Service 73%
Retail  
Home Accessory Store Pst Yr 85%
Clothing Store Bgt Pst 3 Mos 83%
Shoe Store Shop Pst 3 Mos 81%
Bookstore Shop Pst Yr 79%
Office Supply Store Shop Pst Yr 74%
Toy Shop Pst 3 Mos 52%
Music/Video Store Bgt Pst Yr 80%
Restaurant/Grocery  
Any Restaurant Visit Pst Wk 79%
2+ Fast Food Restaurant Visits Pst Mo 91%
2+ Sit Down Restaurant Visits Pst Mo 72%
Spent $75+ Groceries Pst Wk 78%
Drug Store  
Bgt Any non-Rx/Health or Beauty Items 73%
Bgt Prescription RX 72%