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- DAVIS*PANZER PRODUCTIONS (HIGHLANDER SERIES)
TVA Services Performed |
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| TVA has gained success on national TV by producing numerous 30 and 60 second DRTV spots associated with the series "Highlander". In the two years that TVA produced these spots, Davis*Panzer Productions' data base grew from 100,000 to over a million households. Our DRTV campaigns promoting themed merchandise for both "Highlander" and "Xena" averaged between 10,000 - 12,000 calls per week with an 8.25% conversion to sales. Average sales order: $189.00. | |||
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