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Entertainment Cluster

Demograpics Product Usage
Gender % of Cluster
Men 44
Women 56
Age  
A18-34 26
A18-49 53
A25-54 52
Education  
College Grad+ 25
Attended College 30
Household Income  
$75K+ 36
$50K-$74,999 19
$35K-$49,999 20
Home Ownership  
Own 76
Rent 23
Presence of Child 1  
+Child 36
Median Age 48.2
Median HHI $56,029
Travel  
Any Domestic Overnight Trip Pst Yr 74%
Hotel Stay Pst Yr 65%
Any Air Travel Pst Yr 48%
Financial  
Credit Card Usage Pst 3 Mos 79%
Any Investments 59%
Any Charitable Contribution Pst Yr 72%
Internet/Computer/Wireless  
HH Owns Computer 72%
Internet Access Pst Mo 68%
Has Wireless/Cellular Service 72%
Retail  
Clothing Store Bgt Pst 3 Mos 81%
Hardware/paint/Lawn/Garden Bgt Pst Yr 75%
Bookstore Shop Pst Yr 80%
Office Supply Store Shop Pst Yr 71%
Home Accessory Store Shop Pst 3 Mos 84%
Music/Video Store Pst Yr 68%
Restaurant/Grocery  
Any Restaurant Visit Pst Wk 76%
2+ Fast Food Restaurant Visits Pst Mo 84%
2+ Sit Down Restaurant Visits Pst Mo 75%
Spent $75+ Groceries Pst Wk 73%
Automotive  
Any New Vehicle Purchase 56%
Automotive Store Shop Pst Yr 71%