For the 5th consecutive year, Food Network ranked #1 among all basic cable networks on having well liked hosts/on-air personalities. Best known for innovative shows like \\\"Emeril Live!,\\\" \\\"Iron Chef\\\" and \\\"Unwrapped,\\\" Food Network continues to hold its command of the food television genre/audience.

ABC Family attracts key young adult demographics and is the leading network where advertisers can speak to the entire family. Original series and movies are among the best vehicles in cable for delivering young adults.

Discovery Channel is the #1 quality TV and Media Brand and a top 10 consumer brand among 1152 measured brands. Source: Beta Brand Identity Study, April 2003 - Discovery Channel is the world's leading producer and exhibitor of non-fiction entertainment; with innovative programs, fresh approaches to history and exploration and an understanding of the planet we live on.

More than nine out of ten homes in the U.S. with annual income of $75,000 or greater are ESPN subscribers. ESPN has enjoyed greater coverage over the past twelve years, increasing by more than fifty-seven percent from 56.2 million homes in 1990 to 88.3 million homes in 2003. ESPN offers the widest and most diverse schedule of sports programming available.

The #1 cable choice for reaching affluent consumers for the seventh year in a row. Source: Mendelsohn Affluent Survey- The marketing environment of CNN is unparalleled. Through a vast network of 37 bureaus, 950 affiliates and 4,000 of the most respected professionals in journalism, CNN reaches more people in more places than any other news organization in the world & offers more consumer touchpoints than most networks.

Bravo's high-quality programming consistently attracts the most desirable audience among ad supported cable networks. Affluent, educated and tech-savvy A18-49 and A25-54 viewers are more likely to watch Bravo than most competitive cable networks. Bravo is the cable network with acclaimed off-network dramas, comedy and music specials and more, showing a different side of celebrities. Source: Nielsen Media Research-

E! has one of the highest concentrations in cable for reaching Adults 18-49 with a household income of $75K+. E! reaches a desirable, active audience of upscale, professional, college educated Adults 18-49. Source: * Nielsen Media Research - E! Entertainment Television is the only 24-hour network devoted entirely to celebrities, entertainment and Hollywood.

Young adults 12-34 name MTV as the most recognized network. MTV's median age is exactly when a majority of young American adults begin to form life-long brand loyalties.The MTV audience wields over 250 billion dollars in buying power. Their audience is 198% more likely than Total U.S. 12-34 year-olds to reside in homes with a House Hold Income of $75K+.

Black Entertainment Television (BET) is the leading African-American multi-media entertainment company.Programming on BET is targeted primarily for African Americans ages 15-45. A Distinct Audience With Diverse Interests BET enables cable affiliates to reach upscale, specialized market segments. BET has expanded its reach to become the preferred network of multicultural households.

Lifetime is #1 among all women demographics in total day viewing and among W18-49 and W18+ in Prime Time and Total Day slots. Source: Nielsen Media Research 12/30/02-9/28/03 - Women influence over 95% of total goods and services purchase decisions and spend more than $3.5 trillion dollars annually. As the destination women turn to first, Lifetime Television is the premier source of entertainment and information for and about women.

Nickelodeon finished previous seasons with 50% of all Kids 2-11 GRP's and the highest-rated dayparts in kids' TV! Nickelodeon ended the 2002/2003 kids' season with a record-breaking 3.2 Kids 2-11 Total Day viewing national rating, easily outscoring ALL kids' network competitors!

Telemundo is the essential entertainment, news and sports source for Hispanics, the fastest-growing segment of the U.S. population. Telemundo reaches 93% of U.S. Hispanic viewers. The buying power of U.S. Hispanics increased by over 118% between 1990 and 2001, amounting to $452.4 billion. Telemundo is a key component for advertisers to reach this fast growing market within California.

Comprehensive coverage of international soccer, plus live Spanish-language broadcasts of the MLB playoffs and World Series. Fox Sports en Espanol scored high as a media brand among urban Hispanics that could benefit advertisers from the network's marketing strategies that target the Spanish-dominant segment of the Hispanic market. Source: Horowitz Associates, Inc.

Travel Channel ranked among the top ten basic networks that are perceived to be: informative, distinctive, valuable, bold and tries new things. Travel Channel is a network on which it's viewers pay closer attention to commercials. Source: 2003 Beta Follow- Travel Channel is perceived by it's viewers as 'a passport to a broader, more fulfilling life through the experience of travel', via it's programming.

Comedy Central targets A25-34, which drives Comedy's highly-ranked concentration of Adults 18-49, 18-34 and 25-54. Source: Nielsen Media Research, 2Q'03 - The Daily Show with Jon Stewart, South Park, and Mind of Mencia have reinvented classic genres. Comedy Central also delivers one of cables most concentrated, upscale audiences among key demographics.