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ROI on PR efforts are measured by: |
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Gross media impressions -- how many viewers, listeners or readers saw or heard the story.
Message pull through -- indication of how many times core messages were conveyed in a story.
Ad dollar equivalency -- the comparison of how much it would cost in advertising dollars if a company placed ads that ran on the outlets at during that timeframe and length of time.
Web site clicks -- spikes in Web site visits during a PR campaign. For example, there should be some measurement of traffic right after a SMT. Same goes for phone calls if a phone number is given. |
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Entertainment and New Technology Marketing |
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JACK SCANLAN * HOLLYWOOD
Entertainment and New Technology Marketing
1560 Yosemite Drive, Suite 129, Los Angeles, CA 90041
PH: 323-474-6093…MOBILE: 323-459-9831 FAX: 323-255-8331 jackscanlan_hollywood@yahoo.com
May 4, 2008
Mr. Jeffrey Goddard
3950 Vantage Avenue,
Studio City, CA 91604
Dear Jeffrey,
I am writing to thank you for your generosity in providing tickets to the CAMIE AWARDS gala for me and my friends at MovieBank Studios. We had excellent “front-row” seats in the balcony…the perfect vantage point.
It was fun to be “on the set” and observe a top-notch production crew bring on an entertaining, informative and star-studded show. I enjoyed it all, but Billy Davis, Jr. and Marilyn McCoo blew me away!
Truly, the tone of the evening, the presenters, the recipients and, of course, the quality of the films being honored, all were of the highest caliber and befitting the CAMIE AWARDS.
I look forward to becoming better acquainted with such an exciting organization.
Warmest regards,
JACK SCANLAN
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Safe Shopping Network |
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 Business
World News by TVA Productions is one of the nation's fastest
growing syndicated TV newsmagazines. It offers 30 minute episodes
of critical business issues. They feature renowned experts &
opinion leaders who share their candid views about strong companies.
Streaming videos. Public can also submit stories.
TVA has one of the highest ratings possible.
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