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Audience Demographics |
| |
| |
Audience Composition |
Index * |
| Age |
|
|
| 18-49 |
75% |
115 |
| 25-54 |
72% |
121 |
| 35-49 |
41% |
129 |
| EDUCATION |
|
|
| College Educated |
83% |
172 |
| College Graduate Plus |
59% |
268 |
| Post Graduate Degree |
25% |
348 |
| HOUSEHOLD INCOME |
|
|
| $75,000+ |
59% |
272 |
| $100,000+ |
47% |
417 |
| $150,000+ |
12% |
607 |
| Median Household Income: |
|
$93,822 |
| BUSINESS TRAVEL ACTIVITIES |
|
|
| Took 6+ Domestic Air Trips in Past Year |
17% |
737 |
| Took International Trip in Past 3 Years |
31% |
1114 |
| PROFESSIONAL POSITIONS |
|
|
| Top Management |
12% |
315 |
| Professional / Managerial |
28% |
290 |
| Company Size: 1000+ |
34% |
211 |
| INTERNET PROFILE |
|
|
| Any Internet Access |
78% |
183 |
| Usage in Past 30 Days |
70% |
417 |
| Usage of E-mail |
63% |
272 |
| UPSCALE LIFESTYLE |
|
|
| Took Cruise in Past 3 Years |
18% |
305 |
| Played Golf in Past Year |
21% |
195 |
| Used $250+ Travelers Checks |
35% |
373 |
| Used Credit Card for Business |
37% |
260 |
| Participated 3+ Public Activities in Past Year |
42% |
206 |
| Owns Real Estate Beyond Home |
18% |
194 |
| Took International Vacation in Past 3 Years |
68% |
479 |
|
* Of the entire US adult population, the percentage falling into this group is indexed at 100. Therefore, and as an example, an index of 200 indicates the inflight TV audience is twice as inclined to be in a particular group than is the US adult population as a whole.
Source: Airline Advertising Bureau and Independent Syndicated Research
