Articles List

We are pleased to present this overview on how to receive massive media coverage for pennies on the ad dollar utilizing top tier broadcast, cable, satellite, in-flight, print, radio, internet and mobile networks.

TVA does this by producing highly compelling TV, DVD, print, radio, airl....

Jeffery Goddard is CEO and Executive Producer at TVA Productions, an award-winning TV/video production and duplication company just around the corner from CBS Studios. TVA produces TV newsmagazines, video news releases (VNRs), documentaries, TV Specials, 70 millimeter WaterScreen....

The Wharton School of Business, University of Pennsylvania conducted a major research study on print versus video. Their conclusions showed that a well-produced video increases information retention by 50% and speeds-up buying decisions by 72% ov....

Here is a typical situation. We are meeting with a client who has determined that a video would be an effective marketing tool for his company. We discuss his needs, and what he wants to communicate. Then “the moment” arrives when the inevitable question occurs: “How much will m....

Jeffery Goddard is CEO and Executive Producer at TVA Productions, an award-winning TV/video production and duplication company just around the corner from CBS Studios. TVA produces TV newsmagazines, video news releases (VNRs), documentaries, TV Specials, 70 millimeter WaterScreen attractions (wor....

Almost every marketing executive in manufacturing is using “advertising” to try to accomplish their marketing goals in 2004. Results from two large national surveys of more than 800 marketing executives show this to be true. But advertising isn’t working very well for most manuf....

The concept of celebrity endorsements took off in earnest when television became the undisputed media potentate in the 50s. From Betty Furness and her dirndls hawking Westinghouse refrigerators to the resonant tones of Verizon pitchman James Earl Jones, high-profile performers have been an effect....

Go beyond traditional search engine optimization by incorporating video into your Web strategy In their never-ending quest to figure out the best ways to get search engine attention for their Web sites, inventive marketers stumbled upon a virtual goldmine: search engines like G....