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Adult Cluster

Demograpics Product Usage
Gender % of Cluster
Men 47
Women 53
Age  
A18-34 30
A18-49 58
A25-54 54
Education  
College Grad+ 24
Attended College 30
Household Income  
$75K+ 34
$50K-$74,999 19
$35K-$49,999 20
Home Ownership  
Own 70
Rent 26
Presence of Child 1  
+Child 39
Median Age 45.6
Median HHI $54,340
Travel  
Any Domestic Overnight Trip Pst Yr 71%
Hotel Stay PstYr 64%
Any Air Travel Pst Yr 50%
Financial  
Credit Card Usage Pst 3 Mos 77%
Any Investments 56%
Any Charitable Contribution Pst Yr 69%
Internet/Computer/Wireless  
HH Owns Computer 71%
Internet Access Pst Mo 68%
Have Wireless/Cellular Service 72%
Retail  
Clothing Store Bgt Pst 3 Mos 80%
Shoe Store Shop Pst 3 Mos 75%
Hordware/Paint/Lawn/GardenShop Pst Yr 72%
Bookstore Shop Pst Yr 76%
Office Supply Store Shop Pst Yr 71%
Home Accessory Store Shop Pst 3 Mos 62%
Music/Video Store Bgt Pst Yr 56%
Restaurant/Grocery  
Any Restaurant Visit Pst Wk 76%
2+ Fast Food Restaurant Visits Pst Mo 85%
2+ Sit Down Restaurant Visits Pst Mo 73%
Spent $75+ Groceries Pst Wk 73%
Automotive  
Any New Vehicle Purchase 54%
Automotive Store Shop Pst Yr 72%