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| Online direct response is the future of direct response marketing. Online direct response is the process of generating a lead, sale or other similar action directly from an Internet ad. |
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| Koeppel Interactive provides media planning, buying and consulting services that are tailored to the needs of the serious direct response marketer. Online direct response is measured through click through rates (CTR) and conversion rates (CR). |
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| Online direct response campaigns are more challenging than branding campaigns because TV media buys have to deliver a positive ROI. Cookies and special tags are used to track which ads, landing pages and paths deliver the most conversions. Our methodology stresses testing, retesting and constant tweaking to ensure that online campaigns achieve optimal media efficiency, cost per order and profitability. |
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| The ads need to reach the target audience, and some kind of measurable action (a click, form submission or sale) has to occur. This type of tracking is also used for cost-per-action (CPA), where the publisher is only paid if a sale occurs |
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| Interactive takes online direct response to the next level. To achieve the response rates of television and radio, we combine innovative technology with a deep understanding of online advertising fundamentals: market research, testing, campaign planning, buying, strong execution, analysis and optimization. |
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