News Features vs. Advertising
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According to a recent Roper Survey:
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Six times more people watch/read/listen to
news features than ads.
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News Features are third party endorsements, ads are not.
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News Features can communicate much more information than an ad.
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| The Wharton School of Business, University of Pennsylvania conducted a major research study on print versus video. Their conclusions showed that a well-produced video increases information retention by 50% and speeds-up buying decisions by 72% over a print brochure. |
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