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| ROI on PR efforts are measured by: |
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Gross media impressions -- how many viewers, listeners or readers saw or heard the story.
Message pull through -- indication of how many times core messages were conveyed in a story.
Ad dollar equivalency -- the comparison of how much it would cost in advertising dollars if a company placed ads that ran on the outlets during that timeframe and length of time.
Website clicks -- spikes in Website visits during a PR campaign. For example, there should be some measurement of traffic right after a SMT. Same goes for phone calls if a phone number is given.
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| Better Business Bureau |
Click here for a Business Reliability Report from the Better Business Bureau showing TVA's 20+ year track record |
| Dunn & Bradstreet |
 TVA maintains a credit rating of "Excellent" by Dunn & Bradstreet
(#61-908-3066). |
| Safe Shopping Network |
Business World News by TVA Media Group is one of the nation's fastest growing syndicated TV newsmagazines. It offers 30 minute episodes of critical business issues. They feature renowned experts & opinion leaders who share their candid views about strong companies. Streaming videos. Public can also submit stories.
TVA has one of the highest ratings possible.
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