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You get peace of mind. With TVA you know your results will be excellent.
Our nine guarantees ensure this.
References and Case Studies
TVA is one of the top independent studios in North America --- with extensive HD Production, broadcast, distribution & tracking resources - and a worldwide team. Since 1987, TVA has provided production, media buying and booking services, national and local programming, and broadcast/print-ready News Features for over 20,000 TV, radio and print media outlets.
We have an A rating with the BBB; Class 1 credit rating with D&B, and over 200 references and case studies for easy verification of our 23 year track record with your target audience. Google keywords like media blitz, infomercial production, documercial, performance-based PR, VNR Production, Satellite Media Tour, Electronic Press Kits, etc. to confirm our top rankings for organic listings. Clients include Fortune 500 companies, startups, Top 100 PR firms and ad agencies, national associations & non-profits, professionals, and government agencies worldwide. We own ultra-HD production facilities, worldwide team, distribution and tracking resources. TVA's team has won over 40 Emmy, Telly, Golden Mike, Addy, Clio, Peabody and Aegis awards.
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- What makes TVA different?
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TVA is unique in that not only can we produce (from script to screen, dubs to distribution) and place highly effective promotional media such as TV spots, infomercials, documercials, satellite media tours, movie trailers, corporate videos, DVDs, internet streaming videos, etc. -- we can also generate a ton of free publicity / non-paid (earned) media for our clients by creating or repurposing your ads into AP style broadcast/print-ready "News Features" for over 20,000 TV, Radio and Print media outlets.
With our blended media packages, you are guaranteed massive media exposure for a fraction of the costs of traditional advertising (and with far more credibility).
We have consistent track records for success and the strongest guarantees in the industry.
Choose the package based on the guaranteed placement results you want.
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- What shows do you produce?
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Award-winning TV newsmagazines, TV Specials, documercials, infomercial production companies, DRTV, documentaries, TV spots, video news releases (VNRs), electronic press kits (EPKs), Satellite Media Tours (SMT), promo videos, movie trailers, DVDs, VideoWalls, and the world's largest 70mm WaterScreen projections.
TVA offers the entire spectrum of media for Hollywood, businesses, non-profits, ad agencies, PR firms, associations, professionals, and government agencies worldwide --- and is a recognized expert in the use of many emerging technologies such as High Definition, WaterScreens, motion control, digital animation, interactive programming, cross-platform interactive DVDs, VideoWalls, etc.
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- Where can I see examples of your work?
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- How can you guarantee so many media interviews and Feature Story placements?
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Since 1987, thousands of TV, airline, radio and print media outlets have come to rely on TVA's media booking services and ready-made News Features to meet their own growing need for editorial content - often due to staff cutbacks. We utilize a nationwide team of over 140 writers, producers, directors, media strategists, and publicists who maintain a database of carefully cultivated contacts. They keep track of the editorial calendars, preferred formats and running-lengths required by broadcasters and editors.
Our veteran producers, directors, writers and editors (including former CNN and top daily newspaper and wire service editors) will develop the plan to your approval, implement it, and measure the results. You will receive a monthly usage map plus actual clippings from newspapers, detailed TV, airline and radio broadcast affidavits, bar charts, pie charts and circulation data---verifying the guaranteed number of interviews, Feature Story placements and audience impressions promised you in the contract.
NOTE: To supplement the number of earned (non-paid) media placements per package chosen and to ensure we meet our contractual guarantees - we repurpose your ads, VNRs, corporate DVDs etc., into branded/sponsored content, e.g. advertorials, documercials, News Features, TV news Spotlights, NewsBreaks™, etc. and place them on top tier media outlets.
Click here to see TVA's most popular media package
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- What are your other guarantees?
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Click here to see nine of the strongest guarantees in our industry.
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Startups / emerging companies, small-caps, mid-caps, Fortune 500s, entertainment companies, advertising agencies, public relations and investor relations firms (we're their best kept secret), national associations, professional organizations, non-profits, and government agencies worldwide.
Click here to see partial list.
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- Can you cite references and case studies?
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Tons! Click here.
Click here for a Business Reliability Report from the Better Business Bureau (BBB) showing TVA's track record since 1987.
Click here for TVA's D&B D-U-N-S rating / credit history: #61-908-3066
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- What are your rates like?
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We guarantee to beat comparable written quotes by at least 10-15%.
Click here to see specific rates for our blended media packages and ala carte services.
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- Who Is Your Main Competition?
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Counter to what one may intuitively think, firms that appear on the surface to provide direct or tangential competition, such as public relations firms, advertising agencies, investor relations firms, and “financial public relations” firms, are often our most reliable source of clients, and we work together regularly with these firms to deliver quality media exposure to our mutual clients.
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- Why Are You Better Than Them?
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The main difference between TVA and other media and advertising related firms is that, while they will guarantee that you’ll pay a monthly retainer, we guarantee that you will get a pre-determined media value for which we provide 100% accountability and reporting.
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- How Do You Place A Dollar Value On The Media You Provide?
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Even though news features are more valuable than advertisements, we count only the “advertising equivalent value” of the space in which your news features are printed. Since advertising rates are published for every newspaper to which we distribute your stories, we simply multiply the size of a particular story placed in a particular newspaper by the ad rate for that newspaper to arrive at a “media value” based on just the add space, not even accounting for the greater value created by the fact that it’s a story, not an ad. We then tally up the media value of all the stories placed in all the newspapers to arrive at an aggregate value of all the media we’ve provided for you. Same with radio stations. You get real-time online and weekly printed reports (along with all the clippings) that include number of placements and the media value ascribed to each.
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There are others who claim to do the same things as TVA, but there are many significant differences:
Dollar for dollar, TVA generates higher production values and more placements than any other service in the country. All of the largest media outlets have used our bookings, programming, news feeds and Feature Stories.
We offer nine of the strongest guarantees in our industry!
We guarantee to beat our competitors written quotes by at least 10-15%.
We distribute in the formats editors and broadcasters prefer while others just invite editors to visit their site.
We send out stories at least once a week. Other services send out monthly---or some do seasonal supplements. Our deadlines for special dates (holidays, etc.) are easier to meet because we distribute weekly.
Your Features are also posted on the internet for at least six months for easy editor pickup.
Our weekly distribution and programming schedule allows for ongoing or weekly series.
We offer targeting to minority media (Hispanic, African American and Asian) for the lowest rates in the industry.
We can provide regional distribution when necessary.
By using several major monitoring and clipping bureaus, we obtain the most precise Neilsen-based usage reports and maximum number of clippings.
We will send you monthly, full-color usage reports with graphs, charts, information on viewership, circulation, readership, number of placements and equivalent ad space cost. We also include a map of the U.S. with a pin dot for each placement, demographic information on wealth, population, rank of market reached and a top 100 markets checklist. We also give descriptions for circulation area covered (towns and cities the media outlets reached)---all so management can see at a glance your success in major markets.
Your News Features can be presented as a byline by your designated spokesperson.
A majority of our articles are "evergreen" in that they are written to place throughout the year, which provides an increase of placement over time. We can also release time-sensitive news (i.e., announcing deadlines) with enough lead-time.
We are a one-stop script-to-screen shop for media production, media buying, distribution, placement, monitoring, and guaranteed publicity!
We turn vision into visuals...image into income by creating media that makes money.
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- How can TVA cost less than doing it in-house?
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We spread the cost of production, printing, duplicating, mailing and postage over several jobs. To do this on your own, the cost to create and send out to each of the broadcasters and editors in their preferred formats would cost you several times more. For instance, to do a Print Release, just the costs for your letterhead, printing, envelopes and postage alone would be at least $2.00 each or $20,500 (with no placement guarantees) to reach all of the newspapers we reach in the country (double this amount if photos are included or the envelopes weigh more). We print only on 80-pound coated stock --- the best quality for reproduction.
We utilize a team of over 140 people including a large Media Relations Department to maintain our database and to keep track of what formats do best and which formats broadcasters and editors need.
There is a high turnover of editors and broadcasters in the industry. Our Media Department keeps track of who is where and follows users from one media outlet to another.
Many of our clients have the expertise to achieve major placements but include our distribution in their media mix as a cost-efficient way of creating additional impact primarily in the second tier media, especially in wealthy suburbs. (Note that over 70 percent of the largest media also use our stories).
Instead of just covering the same outlets everyone else in America is trying to get into, we give your top story to practically ALL of North America's 1st and 2nd tier outlets. A large number of these outlets are not on the wires or typical press mailing lists. Note that 2nd tier outlets tend to have excellent audience pickup due to their heavy local editorial and advertising content.
We send camera-ready copy, which is the only format many editors will accept. They are low on staff and time and need something that is ready to run. Most top-500 dailies now use camera-ready releases and are using fewer manuscript releases.
Editors are used to receiving our stories every week. If you send out a release on your own, the editor may not look at it.
TVA is more than a distributor. We will also write or edit copy, at no additional charge, and provide layout and artwork suggestions.
We don't stop there! Clippings are included in our fee. We use four clipping services. Once the clippings start to come in, you will get a monthly report analyzing your results along with a calculation of Total Ad Value. We will show you how much it would have cost to run advertisements in all the papers your story has appeared in. (We do the same for your TV, Radio and online Features, as well).
For television, the savings are even more dramatic!
We have our own production facilities, coast-to-coast staff, worldwide media buying, distribution & tracking resources.
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- What are some of your recent Media Placements?
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- What Celebrities / Spokespeople have you secured and worked with recently?
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- What awards have you won?
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- What press has TVA received?
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- Where do you get your information?
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Your product, service, cause and organization is our starting point. Our veteran media buyers, producers, directors and editors (including former CNN and top daily newspaper and wire service editors) know what pulls best in this market. They'll edit your releases or write a new series based on your materials and today's issues and trends. Our Emmy & Golden Mike winning news team will develop the plan to your approval, implement it, and measure the results.
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- Why are editors happy to run TVA-distributed stories?
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We create feature stories that programming directors and editors throughout the country pick up because they find something new or helpful to their audience—and because they\'re always eager to fill their shows and publications with quality content. TVA has a long-standing relationship with editors and broadcasters (since 1987). Our Media Relations Department is keeping track of who the contacts are at each publication or stations and what format each needs to receive.
Your distribution is not to a media list from a directory but to carefully cultivated contacts who rely heavily on these releases and who take the time to send us usage cards and clippings. Editors and broadcasters receive releases specifically tailored to their needs: repro proofs (camera ready), CD, diskettes, Internet (computer ready), wide and narrow column widths, etc.
Over 90% of TV news programs rely on independently produced news feeds (particularly when it comes to covering positive news stories). 67% of all dailies and 90% of all newspapers have under 30,000 in circulation. The editors of these papers are low on staff, low on time and need something that is ready to run. They are hungry for good feature releases in camera-ready or computer-ready copy form.
According to a recent Roper Survey:
News Features are four times more credible than ads.
News Features can communicate much more information than an ad.
News Features are third party endorsements, ads are not.
Six times more people watch/read/listen to news features than ads.
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We'll send you a story to approve within five working days of hearing from you. Once you give us the OK, it takes about a day for the story to be on the Web, approximately three weeks to start appearing in the newspapers. 4-6 weeks is an average schedule for us to go from script to screen / dubs to distribution for TV. Same for radio placements. Most usage will be within the first two months though some stories run for a year or more. Print reports will be sent once a month for every period that you receive clips for up to a year after distribution.
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Simply let us know which of our services you are interested in and we’ll email an Agreement detailing our guarantees---or click here for a free Media Needs Analysis, customized Proposal and Mock-up of a Print or Radio Feature.
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